Giles Wade Email & Phone Number

United Kingdom

United Kingdom

Acting for companies requiring someone with experience in proposition development and strategy, both guiding decision-makers and ‘getting hands dirty’ in the practical delivery of their chosen initiatives.

Helping companies with all stages of proposition development.

London, United Kingdom

I managed a team focused on Primary Research, integrating an analytics capability into it. Over a two-year period, I led the team to increase its output by 33% whilst reducing spend by 15%. I achieved this by changing the selection and management of external research partners, and consolidating disparate business requests into holistic research.

I designed several new propositions which tested well in research and a few which went on to land well in the market. Notably, I specified a new Pension-Drawdown proposition in response to the 2014 Budget - which went on to become the UK's fastest growing proposition of its type in the UK. I also led the design and development of adviser charging in.

• I determined pensions strategy, in light of anticipated market drivers and company aspirations, and specified a portfolio of proposition developments to deliver the pension strategy and support wider company.
• Analysed potential impacts of proposed Personal Accounts on Group and Individual Pensions, and recommended a market strategy showing how Prudential’s offer bettered industry proposals.
• Defined schedule of pension developments and investment spend over 3-year horizon
• Coordinated review of all Prudential UK Products in light of Treating Customers Fairly requirements, and made additional controls in product development process which received praise from the industry’s regulator.
• Developed Prudential's strategic response to 2006 pension regulation changes, and associated propositions
• Developed SIPP Fund addition for existing personal pension, leading to increased adviser engagement and doubling of annual sales