Gil Fernandez Email & Phone Number

Fort Lauderdale, Florida, United States

Fleet Advantage leases trucks to Fortune 500 corporations producing an annual inventory of approximately 2000 units. I manage the sales of off-lease commercial trucks across the continental US and internationally to commercial fleets, truck dealers, and owner operators.

Fort Lauderdale, Florida, United States

New Venture Investment Group, LLC specializes in purchasing, rehabbing and reselling distressed properties throughout South Florida. Improving South Florida neighborhoods one home at a time. Responsible for procurement of real estate assets well below market value through various marketing strategies.Coordinating all renovation projects from estimates, vendor selection, permitting, approval, and re-sale.Network with investors, vendors and trade associations to stay informed of industry trends.

South Florida

Proactively recruited to engage in high level sales to national accounts promoting turnkey vehicle conversion system solutions to transition fleets from gasoline to alternative fuel. Spearhead the acquisition and growth of new business, as well as the expansion of existing customers capitalizing on strategic selling opportunities and marketing of innovative solutions. Emphasis on long-term relationships selling Alliance’s value proposition effectively managing complex sales cycles. Serve as the account manager and technical support resource. Select Accomplishments✓ Top salesperson in the company accounting for 43% of the total company sales for FY2017.✓ Chosen to contribute to sales management protocols to stimulate sales activity, implement best practices and drive revenues.✓ Instituted an account review and management process to improve customer retention.✓ Assisted with the redevelopment of a marketing strategy and also worked on acquiring and implementing a CRM system.

Miami/Fort Lauderdale Area

Marketed and promoted long-term contractual services for transportation companies in the South Florida region including full service lease contracts and maintenance agreements. Called on the C-level suite of executives.Select Accomplishments✓ Surpassed annual quota Within the first six months.✓ Exceeded $1MM in sales revenue the first year. ✓ #3 in sales in the Eastern Region, FY2016.✓ Signed a very large national account, a subsidiary or Cream-O-Land.

Fort Lauderdale, Fl

Hand-picked by the organization to take over a declining territory. Key sales executive for the organization responsible for landing new business leasing accounts. Spearhead the acquisition and growth of new business, capitalize on strategic selling opportunities and market company product and service solutions. Emphasis on long-term relationships selling Ryder’s strategic value proposition to drive sales.✓ Call on C-level executives to grow business relationships with new and existing customers. Develop custom client strategies to ensure optimum fit with their capabilities, a sound return on investment (ROI), and mutually beneficial wins.✓ Formulate and execute focused sales strategies across multiple vertical markets including demand generation, proposal development and managing the contract process to closure of the deal.✓ Work effectively with internal cross-functional stakeholders to identify needs and build strategic alliances with accounts, driving contract activities from inception to close. Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✓ Maintain Ryder’s leadership role and majority market share in the region retaining 90% of business during tenure. ✓ Top 20 in total sales production in the company (#19/149) with $2.8M in annual contractual revenue signed, 2014.

South Fl

Promoted to take on a larger territory spanning from Tampa to Key West including Puerto Rico. Provided leadership for a leasing sales staff of 11 managing 657 accounts and revenues in excess of $70M. ✓ Utilized a top-line sales and operations management approach to rapidly achieve and exceed profitability goals.✓ Provided team members with leadership and professional development consistent with their career goals, abilities and accomplishments. Worked across diverse, cross functional teams to leverage and share best practices. Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✓ #1 in Gross Sales South East Region ($11.3M) and #2 in Net Sales for the South East Region ($3.9M), 2008.✓ Improved quota performance from 85% in 2007 to 115% in 2008. ✓ Instrumental in acquisition of largest competitor in the market, Gator Leasing. ✓ #2 Business unit in profitability and Highest Quota Attainment SE Region, 2009.✓ Increased Sales production by $3.9M (57%) and improved Net Sales by 79.6%, 2011.✓ Surpassed Net Sales Plan by 39% or $1.6M on a sales plan of $4.7M, 2011.✓ Select key accounts included Cheney Brothers, MacArthur Dairy, Deans Foods, Praxair, Fresh Point, Associated Grocers, and Eagle Brands.✓ Business Unit Quota Buster Award, 2008 and 2011.✓ Highest Insurance Sales in the Company, 2008 and 2010.✓ Highest Customer Satisfaction in the SE Region, 2011. Business Retention Award, 2011. New Account Award with 66 new accounts, 2011.

Tampa, Fl

Responsible for managing a staff of sales associates/rental account managers and contractual sales associates in a region encompassing Tampa, Sarasota, Clearwater, Fort Myers, Lakeland and Winter Haven. Emphasis on driving new business, managing a portfolio of existing accounts, client retention initiatives, and expanding current client business. Motivated and coached high caliber staff to peak performance.Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✓ Grew the region to $20M in revenues and 250+ accounts. Team ranked #2 in the country.✓ Integral in the development of a new compensation and incentive plan that was implemented company-wide.✓ Select key accounts included Century Industries, Odyssey, Sweet Sensation, UNFI, BrandsMart, and Port Consolidated.✓ Ensured the development and implementation of strategic and tactical marketing initiatives for the territory.✓ Developed and led the execution of processes and sales activities designed to retain and grow current customers.✓ Emphasis on gross margin improvement as well as revenue and profitability growth of all operations.✓ Interfaced with Ryder customers and prospects to ensure the maximum development of opportunities associated with the full breadth of our products and services.

Toa Baja, Pr

Selected and promoted to develop new business in the Puerto Rico market and manage key existing accounts. Member of senior management team with full accountability for the design, coordination and execution of sales, marketing and business development strategies to drive rental/leasing sales of consumer and commercial fleet services, grow market share and position Ryder as the preferred carrier. Provided leadership and direction for three divisions including Daily Rentals, Long-Term Leasing and Operations. Other accountabilities encompassed managing sales and logistical activities, customer service, and inventory. Managed a staff of 22.✓ Analyzed sales statistics and market assessments to determine customer needs, volume potential, price schedules, and discount rates. ✓ Represented company in key trade negotiations to promote services and provided economical solutions to the rising cost of fleet services. Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✓ Grew from 12 accounts and $2M in revenue to 44 accounts and $4M+ in revenues.✓ #3 Sales Person in the company, 2005.✓ First Employee selected for the Emerging Leaders Program.✓ Recipient of Quota Buster award multiple times.✓ Doubled revenue for long-term contracts and delivered significant increases in daily commercial rentals.✓ Select key clients included Coca Cola, RJ Reynolds, Domino’s Pizza, Linde Gas, Home Depot, and UPS.

Miami, Fl

Accountable for sales and marketing of Ryder fleet products and services to new commercial rental accounts, as well as managing a portfolio of existing accounts. ✓ Contributed directly to profit margins via the successful planning and execution of aggressive new business campaigns focused on identifying and developing long-term contracts and expanding existing accounts for sustained revenue and continued growth. ✓ Managed, serviced and built account portfolio promoting the commercial vehicle fleet. ✓ Delivered solution-oriented and value-driven business/service presentations, negotiated contracts and monitored aging of accounts.Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✓ Defined special benefits on daily rental of trucks adding value to service contracts and outselling competitors.✓ Identified target market, initiated contacts and forged major account relationships. Select key accounts included AmeriJet, City Furniture, Velda Farms, Sysco, and the FBI.

Coral Gables, Fl

Initially hired in the management training program and promoted to manage a branch with a fleet of 215 vehicles and a staff of 17. Responsibilities included strategic leadership/execution in managing sales, client services, market development, operations, asset protection, and staff management. Held full P&L accountability in a top tier market. ✓ Directed planning and execution of business strategy with full accountability over service quality standards, operational efficiencies and competitive marketing to successfully attain budgeted sales volumes, operational cost parameters and profit targets.✓ Led efforts in the acquisition of new accounts, daily and long-term contracts with corporate entities and the acquisition of inventory required to service a growing customer base.✓ Ensured a consistent world-class customer experience through extensive training around Enterprise’s corporate initiatives.Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬✓ Led team to attain 100% increase in annual revenues.✓ Achieved efficiency goals though the re-organization of operational procedures.✓ Met operational expense budget objectives, exceeded branch plan and controlled operating losses to below plan. ✓ Consistently a top producer and high achiever. Recipient of numerous awards, incentives and recognition.