I live and work in Tel-Aviv, focusing on my company Bazaart, where we make a design platform for everyone. Our mission is to help ordinary people create extraordinary things. Daughter to a high-tech entrepreneur and a fashion and beauty professional, my career path is a delicate dance between those two extremes. I am enthusiastic about design, style, art, fashion and all things visual and beautiful and love how technology can enhance and democratize them.My studies included a BA in Computer Science & Management from Tel-Aviv University and MSc in Human Factors Engineering, focusing on Human Computer Interaction, from Ben Gurion University. My Master's thesis on trends in web design has produced award winning publications. For many years, I have been developing and designing user experience for software products at startups (Onset Technologies, Wydeband) as well as corporates (Nasdaq: ITG). In addition, I was founding editor of the fashion section at Megafon, an Israeli online magazine. As Bazaart's co-founder and Chief Marketing Officer, I am mixing the two worlds. Managing organic and paid marketing, developing platform relations, exploring new marketing channels, concocting exciting collaborations, negotiating partnerships, overseeing copy, customer support, social media, creator marketing, visual content, localizations, CRO, ASO and SEO. These are all things I do and love doing.