Nicky Gilkes Email & Phone Number

West Raynham, Norfolk, United Kingdom

Norfolk, England, United Kingdom

Responsible for nurturing strong, trust-based client relationships and driving sustainable results for new clients, existing clients, and the agency, while delivering results that align with clients' strategic goals.My role centres on understanding each client’s unique vision and ensuring our work meets and exceeds their expectations.I prioritise client satisfaction, proactively tracking feedback, addressing concerns, and fostering transparent communication throughout every project stage. By keeping an eye on metrics and staying responsive, I ensure our clients feel heard and valued.Guiding the strategic direction of client campaigns is another focus of mine. I align our approach with ROAS and client-side KPIs, identifying opportunities for growth through upselling and cross-selling to maximise value for both the client and the agency.As an advocate for both clients and internal teams, I facilitate seamless internal collaboration by aligning our project management with client expectations and managing budgets and timelines efficiently.With a pulse on industry and digital marketing trends, I continuously bring innovative ideas to the table, helping clients remain competitive in a rapidly changing market. My goal is to be the bridge between agency expertise and client success, creating partnerships that drive growth and deliver lasting impact.

United Kingdom

Fearless Training | Inspiring Coaching | Powerful Workshops | Training Interventions | Culture Building Programs Embrace culture change and leadership challenges, with radically effective training programs that drive success, inspirational outcomes, and profitable results. We provide powerful and engaging training, coaching, and consultancy services, deploying interactive group workshops, transformational training programs, change management initiatives, and intensive culture change interventions that embrace shared learning experiences, through expert facilitation, with professional trainers who inspire. People | Planet | ProfitOur main purpose is to enable you and your team to drive the triple bottom line of people, planet, and profit. We work with companies who care about their employees, the communities they serve, and the impact of their business on the environment, aiming to drive sustainable success with inspirational outcomes that deliver profitable results.

West Raynham

A beautiful and well resourced childcare setting offering useful childcare for working families - 7am-7pm, 7 days-a-week - catering for 0-4 year-olds - offering fresh homecooked meals and snacks.15 mins from Fakenham, 20 mins from Swaffham, and 30 mins from King's Lynn.+ My wife is a Level 8 Early Years Teacher who runs the business day-to-day; I manage marketing & finance.+ I completed my Level 3 Early Years Educator qualification to gain a better understanding of childcare.+ Researched the need for childcare in local area; sourced a property; renovated indoor and outdoor areas.+ Registered with Ofsted; employed a team; designed & built a website; advertised 7-day 7am-7pm childcare.+ Filled the nursery, then had to double the size of the setting 6 months after opening to take more children.+ Turnover is more than £500k, and we employ 18 Level 3 Early Years Educators to care for 39 children daily.

Norwich, England, United Kingdom

United Kingdom

+ Providing a business development & marketing consultancy to companies, and other marketing agencies.+ Established a network of international marketing and web development freelancers.+ Driving lead generation and sales growth for clients.+ Designing, building, and fixing websites for clients.+ Digital marketing campaigns, including email marketing, PPC, SEO & content marketing, and paid socials.+ Specialising in lead generation, conversion rate optimisation, and marketing automation.

Fakenham, Norfolk

Arcadia Home Interiors are Norfolk's premier design and retail studio, specialising in bespoke and fitted kitchens, bathrooms, lighting and renewable heating designs, plus exclusive dealers of Gaggenau appliances and SieMatic designer kitchens in Norfolk.+ Applied for sales role, but given Business Development Manager role, with duties across sister-companies.+ Then they asked me to become a 25% owner and Director after 3 months. I accepted on 19th June 2018.+ Introduced a new sales and communications process, and a bespoke CRM & marketing suite.+ Designed and commissioned two new websites for A.H.I. and Grocott & Murfit Builders.+ Implemented personnel changes, removing low value positions, and replacing them with high impact roles.+ Created B2B scheme for builders to supply kitchens and bathrooms; forged partnerships with architects.+ Reversed their losses: they lost £129k the year before me and projected a loss of £180k for the year when I took over. However, we finished £18k in profit – a massive turnaround in fortunes – then I sold my shares back.

United Kingdom

+ Increased both retail & trade revenue by 10% (like-for-like, year-on-year) while bed industry was down 20%.+ Pin-pointed ideal locations to open new stores using the data stored from Internet sales across the UK.+ Successfully launched 5 new Mattressman stores expanding the reach of the retailer further into the UK.+ Successfully launched a department store, with £100K/m revenue in 3 months, then £175K/m in 9 months.+ Trained 10 Website Product Updaters, converting them into specialist Social Media Management, Blog & Creative Writing, Direct Marketing, and Photography & Videography teams, re-skilling, and training in-house.+ Re-created every communication sent by the organisation, and set-up automated email marketing.+ Redesigned and oversaw the building of a new retail and wholesale website for the British Bed Company.+ Increased social media engagement, outperforming national competitors by percentage and by volume.+ Reduced the costs of advertising across radio, press, TV, and OOH, and increased the ROAS for PPC.+ Set a new revenue record for Black Friday weekend of £475,000.

Hethel, England, United Kingdom

Working with the Official Dealer Network across the world to market the brand and model range, improve enquiry generation, and launch new products.+ Launched the Lotus 3-Eleven to the global dealer market; organised events at showrooms and racing tracks.+ Re-launched the Lotus Evora to the USA market as the Evora 400 after a period absence of new Lotus cars.+ Implemented a world-wide Approved Used function, with dealer profile pages on the main Lotus website.+ Implemented a new lead management & marketing system with digital automation for global dealers.+ Introduced a company-wide email signature with automatic advertising banners on all company emails.+ Nurtured UK dealer Facebook followers to over 16k in 9 months, overtaking the official UK Lotus Cars page.

Colchester, United Kingdom

All aspects of Marketing, including Strategic, Tactical, CSR, PR, Offline, Online/Digital, Social, Data etc. across 13 Businesses and their Retail, Fleet and Service Departments. From Business Planning through Negotiations to Purchasing, plus working with the sales teams to improve lead responsiveness & ROI.+ Doubled incoming leads within 12 months, then I provided sales training to the showroom sales teams.+ £500K+ more profit than previous year in my first year; then over £1M+ more profit than my 1st year in 2nd year.+ Brought 13 businesses from Romford to Newcastle into one divisional fold, managing over £1M+ budget.+ Designed controls for divisional & local budgeting, spending & accruals, and set-up a Purchase Order system.+ Uncovered £60K of wasted marketing spend and unauthorised contracts with external companies.+ Implemented partnership schemes, including with the Scouts in the UK, and automotive engineer colleges.+ Planned & implemented 2 new showroom launches, plus seasonal new & used sales events across division.+ Increased division's Facebook followers from <200 across 13 sites, to 5500+ in 9 months, and 8500+ in 2 years.+ My award-winning social media work is used across the manufacturer’s national network as best-practice.+ My divisional work within the group's website is used as best-practice across group from 6 months into role.+ Introduced new tech, simplified marketing messages, introduced personalisation & data segmentation.+ Managed CRM Manager & Divisional Marketing Assistant; introduced data policies, recording and reporting.+ Managed relationships with external agencies, negotiated better terms, ensured expedient, quality results.

Colchester, United Kingdom

+ Increased revenue by 13.73% year-on-year, reversing a 7 year downward-trend.+ My team won Q4YouScore sales competition (Q4, 2012/13) against a group of 4 other radio stations.+ During Q4 I delivered 44.63% of my team revenue, leading by example during difficult circumstances.+ Existing client accounts under my care increased by 22.38% year-on-year.+ Trained, motivated, developed, monitored, appraised Account Managers, Coordinator, and events team.+ Responsible for Customer Service, Commercial Sales Operations, Partnerships, and supplier contracts.

Ipswich, England, United Kingdom

+ Topped company sales (national) each week; promoted to Field Sales Manager within 6 weeks of starting.

6 Countries; 3 Continents

+ Provided artist management, events management, and promotional campaign management.+ Conception & set-up of a unique web-based tool for aspiring musicians & music venues.+ Sold advertising and partnerships to companies including The Carphone Warehouse and Red Bull.+ Worked with over 300+ music venues across the UK, USA, Canada, Australia, and New Zealand.

East Anglia

+ Selling general insurance products - mainly life insurance and income protection products – self-employed.+ Self-generated leads, appointments and sales with extensive administration and data responsibilities.

Rugby, England, United Kingdom

+ Took then-bottom branch (Rugby) to the top of 750+ national branches within 3 months, and consistently in the company top 10 performing branches nationwide.+ More than doubled my first branch’s notional profit from £400K to over £850K+ within 6 months.+ Supported my Area Manager with other Branch Managers, Sales Managers, Assistant Managers and Sales Consultants within my region with Sales Coaching, Leadership Development, and Customer Service Training.+ Transferred back home to Norwich, Norfolk, after success in Rugby, Northamptonshire, taking on one of the oldest Branches in the company, before being head-hunted for my next role outside the company.

United Kingdom

+ Head-hunted for this role internally, from 7000+ salespeople company-wide.+ Increased my first under-performing area from 85% of budget to 124% within first 3 months.+ Took several underachieving Sales Consultants and trained them up to become Branch Managers.+ Trained Divisional Retail Managers how to train, motivate, and develop their Area Sales Managers.+ Trained Area Sales Managers how to train, motivate, and develop their Branch Managers.+ Trained Branch Managers how to train, motivate, and develop Assistant Managers and Sales Consultants.+ Developed high performing sales teams who put the customer first while maximising profitability.+ Consistently delivered chart-topping personal sales performances while travelling and training individuals around the UK.+ Changed the hearts and minds of people, creating positive working cultures, motivating people to be the best version of themselves.+ Helped align teams around a shared sense of purpose and direction, with renewed values and new skills.+ Improved customer service scores and financial results across all teams under my care.+ We made 50% more profit after one year of this program; we increased from £100M the year before, to £150M after our first year.

Norwich, England, United Kingdom

+ Area Sales Trainer, working with Branch Managers, Assistant Branch Managers, and Sales Consultants to improve the quality of customer service alongside an increase in sales performance, putting the customer first while maximising profitability.+ Acting Assistant Branch Manager in support of my home Branch Manger, driving sales performance.

Norwich, England, United Kingdom

+ Number 1 salesperson in the Southeast UK Region within 1 month of leaving two-week residential training at our London Head Office.+ Always in the company top 10 for personal sales for 'new contract sales', 'insurance sales', 'accessory sales', and 'fixed-line sales' (TalkTalk).+ Awarded a Gold Badge for 100% Perfect Sale & Customer Service Excellence mystery shops in first 3 months; kept the Gold Badge for successive mystery shops throughout my career.+ Appointed Area Trainer and Acting Assistant Manager within 5 months of joining the company.