Executed local PR/Marketing strategy across 3x Movember campaigns and year-round activities - key responsibilities including media/public relations and social media co-ordination.• Planned, researched, wrote and distributed articles and press releases to a wide range of metropolitan and regional media• Implemented social media plans and co-ordinated Australia’s social media accounts, including Facebook (95K followers) and Twitter (13K followers). • Co-ordinated day-to-day social media activities including posting and community management.• Managed copy-writing and all caption-writing for Australian social accounts• Worked with a wide range of internal and external stakeholders to create and deliver social media activity• Provided copy-writing support across the organisation.• Project management duties carried out in partnership with The Betoota Advocate and Movember's health promotions team to create podcast ‘Dad in Progress’ - landing in the top 10 health podcasts in early 2020

• Developed and implemented the Movember campaign’s 2019 regional media strategy• Planned, researched, wrote and distributed articles and press releases to a wide range of metropolitan and regional media• Community management skills used to interview fundraising participants about their personal stories and connection to the cause. • Managed and maintained media lists

• Developed and implemented the public relations and promotional campaigns for fundraising programs and initiatives including; Australia’s Biggest Morning Tea, Relay for Life and Daffodil Day. • Researched, wrote and distributed articles and news releases to a range of metropolitan, suburban and regional media. • Organised media launches and publicity stunts• Cultivated ongoing media support from high-profile ambassadors • Provided media support and training to a wide-range of media spokespeople• Managed the media database and maintained records of all media and publicity projects• Community management skills used to interview fundraising participants about their personal stories and connection to the cause.

• Developed and implemented the campaign’s 2018 regional media strategy• Responsible for the creation and distribution of press releases across multiple platforms in Australia• Researched and wrote multiple press releases• Interviewed participants about their personal stories• Media relations• Internal communication responsibilities