Gill Mason Email & Phone Number

London, England, United Kingdom

Leading a team to develop end-to-end strategies for CEPIs core pathogens across the vaccine value chain to ensure equitable accessAs part of the disease strategic roadmaps, deliver activities as part of cross-functional work streams and identify stakeholders and external partners to work with CEPI to deliver on its mission

London, United Kingdom

Led annual cycle of strategic business planning for the department, ensured strategies aligned to company mission, priority activities assigned across teams, and plans communicated across breadth of company Developed external stakeholder mapping and engagement plans, to support patient advocacy and business objectives, resulting in new external partnerships to promote optimising HIV careManaged a B2B collaboration with a partner Pharma company to enable an HIV product launch strategy and access in resource limited setting countriesDeveloped business case and job description for a new role in Patient Affairs function, gaining additional resource for teamManaged and mentored/coached 2 professionals

Global marketing launch lead for new HIV brand and category marketing, developed global launch, content and optimisation plan, using launch excellence framework, so that local marketing and sales teams could ensure fastest local launches Partnered with advertising and market research agencies to support and enhance product positioning, strategy and creative campaigns, resulting in strong customer recall metricsDesigned and led market activation events, a highlight being 200 attendees rating the launch event very highly

London, United Kingdom

European marketing and commercial lead to grow a mature HIV brand to maximise sales, resulting in double-digit sales growth before patent expiry

Trained UK HIV Sales teams on HIV medicines, to enhance product knowledge and selling skillsEngaged UK opinion leader physicians, to support patient advocacy and input to educational programmes