Gill Yates work email
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Gill Yates personal email
Over 20 years’ marketing and brand experience in the service, leisure, retail and hospitality industry. I’ve experienced the marketing mix from both agency and client side, with a great track record of success by winning pitches and retaining clients, by introducing marketing strategy, brand planning, project management, product innovation and promotional activity to well known and highly respected brands, focusing on customer service and always with the end customer in mind.
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Marketing Manager - RetailHydes Brewery LtdSale, Gb -
Marketing Manager - Own Brands & Town LocalHydes Brewery Ltd May 2022 - PresentGreater Manchester, England, United Kingdom• Overall responsibility for marketing and brand support to all Town Local and Premium Wet pubs plus marketing support for all Pub Dining pubs.• Project management for all campaigns and activity – creative briefing to external agencies, timing plans, print production, roll out and launch.• Communication and central point for all departments – ops managers, pubs, finance, brewery and production.• Development and implementation of the new Town Local and Premium Wet brand… Show more • Overall responsibility for marketing and brand support to all Town Local and Premium Wet pubs plus marketing support for all Pub Dining pubs.• Project management for all campaigns and activity – creative briefing to external agencies, timing plans, print production, roll out and launch.• Communication and central point for all departments – ops managers, pubs, finance, brewery and production.• Development and implementation of the new Town Local and Premium Wet brand identity.• Menu development, bi-annually design and copy proofing ensuring all detail is correct re H&S, allergens etc.• Photography for all menu cook off’s / specs & style shoots for all new dishes for print and digital platforms.• Working in conjunction with comms and digital to ensure all content is supplied, correct and up to date.• Management and development of the annual seasonal beer range and bi-monthly beer range. Full project management and roll out to all sites.• Project management of all datal campaigns, any ad hoc promotional activity and full price changes.• Events, including the management of party in the car park, garden parties and local charitable activity.• Assisting the Head of Marketing to create and fulfill the annual brand / marketing strategy.• Ensuring brand guidelines are followed for Hydes and each pub category plus Hydes core range of beers and keg products.• Management and development of the Hydes 160th anniversary campaign.• Pub refurbishments – liaising with all relevant parties, manage and supply all marketing materials.• Complete brand and marketing audits.• Regular site visits to maintain good communication and relationships with pub managers and onsite teams.• Responsible for all marketing materials, glassware, merchandise and ad hoc bar products for all pubs.• Managing costs within budget. Show less -
Category Marketing ExecHydes Brewery Ltd Aug 2021 - May 2022Greater Manchester, England, United Kingdom -
Account DirectorMccann Manchester Feb 2021 - Aug 2021Prestbury, England, United Kingdom• Management of Aldi campaign and promotional activity for instore POS, ad hoc projects and NPD.• Managing and planning - studio briefs, timing plans, costings, photography, artwork, production and delivery.• Working in conjunction with all other marketing channels, ensuring that all materials are correct and delivered on time and to budget.• Planning, time management and logistics. • Forecasting and financial management of the POS and ad hoc budget.• Management and support… Show more • Management of Aldi campaign and promotional activity for instore POS, ad hoc projects and NPD.• Managing and planning - studio briefs, timing plans, costings, photography, artwork, production and delivery.• Working in conjunction with all other marketing channels, ensuring that all materials are correct and delivered on time and to budget.• Planning, time management and logistics. • Forecasting and financial management of the POS and ad hoc budget.• Management and support for account management team. Show less -
Brand ManagerRobinsons Brewery Aug 2014 - Oct 2020Stockport, United KingdomOverview: Brand manager for Robinsons beers, including core cask, keg, seasonals, 500ml bottled, 330ml bottled & canned craft & the 'White Label' range - over 20 beers altogether.Conception, co-ordination & implementation of all beer brand plans, strategy, digital management, innovation & projects across all segments in on & off-trade, export, wholesale & national accounts. Ensuring all projects are assessed correctly & briefed into design, production, relevant agencies & suppliers… Show more Overview: Brand manager for Robinsons beers, including core cask, keg, seasonals, 500ml bottled, 330ml bottled & canned craft & the 'White Label' range - over 20 beers altogether.Conception, co-ordination & implementation of all beer brand plans, strategy, digital management, innovation & projects across all segments in on & off-trade, export, wholesale & national accounts. Ensuring all projects are assessed correctly & briefed into design, production, relevant agencies & suppliers. Procurement, manufacturing, print, pos, merchandise, clothing, promotional prizes & packaging. Managing exec & board expectations, budgets & lead times. Invoicing, budget forecast planning & sales & margin analysis. Ensuring all brand plans & POS are created, manufactured, delivered & displayed ‘on brand’ in tenanted & managed pubs. Managing & providing all content, creative assets & copy for PR & digital platforms.Managed in-house designer & creative forecasting for retail marketingManage all projects to budget & to deadline Show less -
Account DirectorCaspa 1998 - Aug 2014ManchesterManagement of all client projects & needs. Managing client expectations, budgets & lead times. Liaising with the Creative Director for studio creative & artwork & Merchandise Manager for all print / merchandise requirements.Invoicing for all clients, budget forecast planning. General HR & office admin.Clients: Carlsberg UK, SSP Ltd, Continental Tyres, Stonegate Pub Company, Moto Hospitality, Robinson Brewery, NUS Services, Loch Fyne Restaurants, Greene King Pub Co, VW… Show more Management of all client projects & needs. Managing client expectations, budgets & lead times. Liaising with the Creative Director for studio creative & artwork & Merchandise Manager for all print / merchandise requirements.Invoicing for all clients, budget forecast planning. General HR & office admin.Clients: Carlsberg UK, SSP Ltd, Continental Tyres, Stonegate Pub Company, Moto Hospitality, Robinson Brewery, NUS Services, Loch Fyne Restaurants, Greene King Pub Co, VW Commercial, Fuller’s.Liaising with the Creative Director for studio design resource.Brief creative and external suppliers for design, print, manufacturing and merchandise.Sourcing, negotiating and procuring merchandise and print. Show less
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Sales ManagerDesign & Play Ltd 1992 - 1998I worked within the children's leisure market, we designed & built soft adventure play centres to both the public & private sectors. Involved in the site surveys, design, budgeting & costing, planning of installations & after sales.
Gill Yates Skills
Gill Yates Education Details
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Leisure / Business Studies
Frequently Asked Questions about Gill Yates
What company does Gill Yates work for?
Gill Yates works for Hydes Brewery Ltd
What is Gill Yates's role at the current company?
Gill Yates's current role is Marketing Manager - Retail.
What is Gill Yates's email address?
Gill Yates's email address is gi****@****g.co.uk
What schools did Gill Yates attend?
Gill Yates attended Bournemouth University.
What skills is Gill Yates known for?
Gill Yates has skills like Marketing Communications, Marketing Strategy, Brand Development, Account Management, Digital Marketing, Integrated Marketing, Advertising, Brand Management, Creative Direction, Direct Mail, Digital Strategy, Marketing Management.
Who are Gill Yates's colleagues?
Gill Yates's colleagues are Lynne Wall, Kristina Heath, Michaela Shaw, Alex Crooks, Louise Falsey, Paul Harper, Matt Abbott.
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