Gill Yates

Gill Yates Email and Phone Number

Marketing Manager - Retail @ Hydes Brewery Ltd
Sale, GB
Gill Yates's Location
Sale, England, United Kingdom, United Kingdom
Gill Yates's Contact Details

Gill Yates personal email

n/a
About Gill Yates

Over 20 years’ marketing and brand experience in the service, leisure, retail and hospitality industry. I’ve experienced the marketing mix from both agency and client side, with a great track record of success by winning pitches and retaining clients, by introducing marketing strategy, brand planning, project management, product innovation and promotional activity to well known and highly respected brands, focusing on customer service and always with the end customer in mind.

Gill Yates's Current Company Details
Hydes Brewery Ltd

Hydes Brewery Ltd

View
Marketing Manager - Retail
Sale, GB
Website:
hydesbrewery.com
Employees:
259
Gill Yates Work Experience Details
  • Hydes Brewery Ltd
    Marketing Manager - Retail
    Hydes Brewery Ltd
    Sale, Gb
  • Hydes Brewery Ltd
    Marketing Manager - Own Brands & Town Local
    Hydes Brewery Ltd May 2022 - Present
    Greater Manchester, England, United Kingdom
    • Overall responsibility for marketing and brand support to all Town Local and Premium Wet pubs plus marketing support for all Pub Dining pubs.• Project management for all campaigns and activity – creative briefing to external agencies, timing plans, print production, roll out and launch.• Communication and central point for all departments – ops managers, pubs, finance, brewery and production.• Development and implementation of the new Town Local and Premium Wet brand… Show more • Overall responsibility for marketing and brand support to all Town Local and Premium Wet pubs plus marketing support for all Pub Dining pubs.• Project management for all campaigns and activity – creative briefing to external agencies, timing plans, print production, roll out and launch.• Communication and central point for all departments – ops managers, pubs, finance, brewery and production.• Development and implementation of the new Town Local and Premium Wet brand identity.• Menu development, bi-annually design and copy proofing ensuring all detail is correct re H&S, allergens etc.• Photography for all menu cook off’s / specs & style shoots for all new dishes for print and digital platforms.• Working in conjunction with comms and digital to ensure all content is supplied, correct and up to date.• Management and development of the annual seasonal beer range and bi-monthly beer range. Full project management and roll out to all sites.• Project management of all datal campaigns, any ad hoc promotional activity and full price changes.• Events, including the management of party in the car park, garden parties and local charitable activity.• Assisting the Head of Marketing to create and fulfill the annual brand / marketing strategy.• Ensuring brand guidelines are followed for Hydes and each pub category plus Hydes core range of beers and keg products.• Management and development of the Hydes 160th anniversary campaign.• Pub refurbishments – liaising with all relevant parties, manage and supply all marketing materials.• Complete brand and marketing audits.• Regular site visits to maintain good communication and relationships with pub managers and onsite teams.• Responsible for all marketing materials, glassware, merchandise and ad hoc bar products for all pubs.• Managing costs within budget. Show less
  • Hydes Brewery Ltd
    Category Marketing Exec
    Hydes Brewery Ltd Aug 2021 - May 2022
    Greater Manchester, England, United Kingdom
  • Mccann Manchester
    Account Director
    Mccann Manchester Feb 2021 - Aug 2021
    Prestbury, England, United Kingdom
    • Management of Aldi campaign and promotional activity for instore POS, ad hoc projects and NPD.• Managing and planning - studio briefs, timing plans, costings, photography, artwork, production and delivery.• Working in conjunction with all other marketing channels, ensuring that all materials are correct and delivered on time and to budget.• Planning, time management and logistics. • Forecasting and financial management of the POS and ad hoc budget.• Management and support… Show more • Management of Aldi campaign and promotional activity for instore POS, ad hoc projects and NPD.• Managing and planning - studio briefs, timing plans, costings, photography, artwork, production and delivery.• Working in conjunction with all other marketing channels, ensuring that all materials are correct and delivered on time and to budget.• Planning, time management and logistics. • Forecasting and financial management of the POS and ad hoc budget.• Management and support for account management team. Show less
  • Robinsons Brewery
    Brand Manager
    Robinsons Brewery Aug 2014 - Oct 2020
    Stockport, United Kingdom
    Overview: Brand manager for Robinsons beers, including core cask, keg, seasonals, 500ml bottled, 330ml bottled & canned craft & the 'White Label' range - over 20 beers altogether.Conception, co-ordination & implementation of all beer brand plans, strategy, digital management, innovation & projects across all segments in on & off-trade, export, wholesale & national accounts. Ensuring all projects are assessed correctly & briefed into design, production, relevant agencies & suppliers… Show more Overview: Brand manager for Robinsons beers, including core cask, keg, seasonals, 500ml bottled, 330ml bottled & canned craft & the 'White Label' range - over 20 beers altogether.Conception, co-ordination & implementation of all beer brand plans, strategy, digital management, innovation & projects across all segments in on & off-trade, export, wholesale & national accounts. Ensuring all projects are assessed correctly & briefed into design, production, relevant agencies & suppliers. Procurement, manufacturing, print, pos, merchandise, clothing, promotional prizes & packaging. Managing exec & board expectations, budgets & lead times. Invoicing, budget forecast planning & sales & margin analysis. Ensuring all brand plans & POS are created, manufactured, delivered & displayed ‘on brand’ in tenanted & managed pubs. Managing & providing all content, creative assets & copy for PR & digital platforms.Managed in-house designer & creative forecasting for retail marketingManage all projects to budget & to deadline Show less
  • Caspa
    Account Director
    Caspa 1998 - Aug 2014
    Manchester
    Management of all client projects & needs. Managing client expectations, budgets & lead times. Liaising with the Creative Director for studio creative & artwork & Merchandise Manager for all print / merchandise requirements.Invoicing for all clients, budget forecast planning. General HR & office admin.Clients: Carlsberg UK, SSP Ltd, Continental Tyres, Stonegate Pub Company, Moto Hospitality, Robinson Brewery, NUS Services, Loch Fyne Restaurants, Greene King Pub Co, VW… Show more Management of all client projects & needs. Managing client expectations, budgets & lead times. Liaising with the Creative Director for studio creative & artwork & Merchandise Manager for all print / merchandise requirements.Invoicing for all clients, budget forecast planning. General HR & office admin.Clients: Carlsberg UK, SSP Ltd, Continental Tyres, Stonegate Pub Company, Moto Hospitality, Robinson Brewery, NUS Services, Loch Fyne Restaurants, Greene King Pub Co, VW Commercial, Fuller’s.Liaising with the Creative Director for studio design resource.Brief creative and external suppliers for design, print, manufacturing and merchandise.Sourcing, negotiating and procuring merchandise and print. Show less
  • Design & Play Ltd
    Sales Manager
    Design & Play Ltd 1992 - 1998
    I worked within the children's leisure market, we designed & built soft adventure play centres to both the public & private sectors. Involved in the site surveys, design, budgeting & costing, planning of installations & after sales.

Gill Yates Skills

Marketing Communications Marketing Strategy Brand Development Account Management Digital Marketing Integrated Marketing Advertising Brand Management Creative Direction Direct Mail Digital Strategy Marketing Management Online Advertising Online Marketing Brochures Market Planning Brand Activation Retail Marketing Strategic Marketing Brand Awareness Brand Marketing Brand Strategy Positioning Media Planning Branding Project Management Creative Management Management Of Creative Teams

Gill Yates Education Details

Frequently Asked Questions about Gill Yates

What company does Gill Yates work for?

Gill Yates works for Hydes Brewery Ltd

What is Gill Yates's role at the current company?

Gill Yates's current role is Marketing Manager - Retail.

What is Gill Yates's email address?

Gill Yates's email address is gi****@****g.co.uk

What schools did Gill Yates attend?

Gill Yates attended Bournemouth University.

What skills is Gill Yates known for?

Gill Yates has skills like Marketing Communications, Marketing Strategy, Brand Development, Account Management, Digital Marketing, Integrated Marketing, Advertising, Brand Management, Creative Direction, Direct Mail, Digital Strategy, Marketing Management.

Who are Gill Yates's colleagues?

Gill Yates's colleagues are Lynne Wall, Kristina Heath, Michaela Shaw, Alex Crooks, Louise Falsey, Paul Harper, Matt Abbott.

Not the Gill Yates you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.