In my current role as Lead Marketing at Alberta Catalyzer with Platform Calgary, I have the incredible opportunity to spearhead strategic brand growth initiatives for the pan-provincial program in Alberta's dynamic tech and startup landscape. With a background steeped in the art of brand strategy and communications consulting I bring a blend of curiosity, courage and empathy to every project.Before embarking on this journey, I thrived as Regional Marketing Manager at Red Bull Canada, where I had the privilege of crafting holistic marketing strategies and forging meaningful partnerships across the Canadian prairies. It was there that I discovered that innovation lies in the blending strategy with a touch of unconventional thinking and heart.My passion for creativity, entrepreneurship, and brand marketing shines through in all that I do. I believe in the magic of culture-focused approaches and taking risks, traits I've honed over years of navigating diverse industries and following an unconventional career path. Beyond my professional endeavors, I find a lot of joy in fostering community and advocating for culture, whether it's through producing local events or lending my support as an advisory board member to Sled Island music festival in Calgary.When it comes to personal growth, I'm fully committed. Whether I'm coaching, volunteering, or pursuing business ventures, I'm driven by a passion for learning and a determination to live courageously.