Sales & Management

Coaching a team of sales managers and representatives in Benelux and dealing with key accounts in DIY, Home, Garden, E-commerce, ... for all brands of Liv'Wise (Barbecook, Point Virgule, Dotz, Sistema, Kilner, Lékué,...). Responsible for sales budgets, sales conditions, action plans, and long term strategy.

Leading and coaching a great team of export managers and sales agents after reorganisation. Defining international sales strategy within change management. In charge of dealers in different countries (US, Canada, UK, France, Australia, ...).

- Responsible for all commercial activities in the Benelux, Germany, Austria, Switzerland and Italy for the tasteful brands ROKA (Dutch cheese biscuits), Maison Bruyère (French delicious biscuits), Bear of Bruges (Belgian chocolate with a history in Bruges) and Caluwé Artisan (Belgian artisanal pralines)

- Responsible for hard discount, B2B customers & Benelux retail & Out of Home- Delegating & coaching team + Organizing sales meetings- P&L Benelux (Retail, Out of Home, Hard Discount, B2B, ...)- Pricing & Margin Follow Up- Business plan & Development Strategy- Financial Budget & Forecasting- New Business Development- Promotional Activities & POS- Partnerships- Member Management Team

Sales Manager (2002-2007):- Responsible for retailers in Belgium (Delhaize, Colruyt, Makro,...), France (Auchan, Leclerc, Intermarché, Système U,...), Luxembourg (Cactus) & Italy (Rinascente, Ipercoop)- Responsible for textile distributors- Coaching team of external & internal sales- New business development- P&L- Forecasting & BudgetKey account Manager (1998-2002):- Responsible for interior clients UK (Harrods, John Lewis, Allders, Marks & Spencer)-… Show more Sales Manager (2002-2007):- Responsible for retailers in Belgium (Delhaize, Colruyt, Makro,...), France (Auchan, Leclerc, Intermarché, Système U,...), Luxembourg (Cactus) & Italy (Rinascente, Ipercoop)- Responsible for textile distributors- Coaching team of external & internal sales- New business development- P&L- Forecasting & BudgetKey account Manager (1998-2002):- Responsible for interior clients UK (Harrods, John Lewis, Allders, Marks & Spencer)- Development new customers- Development vente par correspondance in France- Responsible for Auchan International- Assistance for Sales Director Show less