• We support creation, hotel strategy (re)positioning, restaurants and tourism assets development.
• Our task is purely and simply to deliver added value through life experiences and memorable moments for final customers.
• Our multidisciplinary team is structured around Marketing activities. We develop and implement strategies and operating devices appropriate to each partner (tailormade).
• Our singularity approach is based on Human, immersion, technical expertise, sense, strong logical between strategy and operation, and support over time.

Consulting – Coaching - Training
specialized in Revenue Management, Pricing, Sales and Distribution.
• Business customized support: Coaching, training, audit and skills development
• Strategic Hotel repositioning on its market.
• Setting-up of decision support tools.
• Assist & follow up on hotel pre-opening activities.
• Training sessions in hotels & training classrooms
• Speaker in high-schools & universities

- Secured area total revenue growth (€285M) and provided strategy hotel support (40 hotels).
- Sustained area revenue growth by focusing on ADR increase with business mix, sales & pricing strategy reviews.
- Monitored budgeting process, forecasting and quarterly Business reviews. Cost of acquisition optimisation.
- Managed 60 employees by empowering them to make decisions & training them on various programs: Upsell program, RM & BI Tools. Reinforced close relation with regional et hotels sales team to set up the area strategy.
- Coordinated hotel opening process by supervising Revenue, Sales, Marketing and distribution activities in France, Belgium, Gran Canaria & Africa to secure the ramp-up period.
- Sustained Development Department in deals evaluation, market analysis and economic feasibility (P&L projections).
- Maximised M&E revenue by reviewing pricing and conversion, sales process & activities follow-up, adapting rate strategy based on regular benchmark activities. Achieved 3.6% growth in 2016.
- Key achievements: 2015 Total Revenue growth: Fr (+5.6%) & Bl (+3%) vs 2014 - RevPAR penetration: 2015 vs 2014: +2.0%. RevPAR penetration: 2016 vs 2015: +1.2%.

GULLIVERS TRAVEL ASSOCIATES (GTA), PARIS, FRANCE
- Initiated, developed and maintained a high-quality portfolio of hotels product to maximize the production potential.
- Developed contracting & Identified revenue opportunities from various accounts in France (Hotels). Achieved an increase hotel partnership more than 10% focusing on main destinations in France.
- Motivated and managed 10 Market Coordinator & Manager by inspiring & coaching them to secure additional inventory, seasonal deals and promotions.
- Ensured that partner hotels ‘product (content, rates & availability) are optimized to maximize customer conversion. Achieved conversion rate growth of +16% for Individuals & Groups.

MICROS-Fidelio France, Nanterre. Software for Hotel and Catering industries
Revenue: 16 M€
- Event organizations (Equip’Hôtel and SIRHA). Management of all logistics, communication before and after the events.
- Managing a team of 15 employees.
- Sales processes implementation with KPIs – Consolidation of existing brochures.

Emeraude Hotels, Paris. Hotel Group in Paris, Nantes, Rennes and Bordeaux – 11 Hotels:
8 Hotels*** & 1 Hotel** - Paris - 341 rooms - 1 Chateau Hotel & Spa**** - St-Emilion (SLH) – 46 rooms
1 Hotel*** - Nantes (Best Western) – 42 rooms

- Secured revenue growth (€13M) providing hotel support (11 hotels) & planning Sales & marketing activities.
- Managed Sales & Revenue team (5 employees).
- Developed and drove revenue through hotel distribution: GDS; OTAs; Franchises SLH and Best Western. Achieved an increase with +25% high contribution segments through distribution channels.
- Initiated pricing strategy in each segment (Individual Direct; Corporate, Consortia, MICE and wholesalers).
- Coordinated hotel opening process by supervising Revenue, Sales & marketing activities and operational organization in Paris, Nantes & Bordeaux.
- Led SEO – SEM/SEA strategies for our own websites.
- Implemented & developed a central reservation office to create an incremental revenue in direct +2% (€300K).
- Key achievements: Hotel Group RevPAR increase in 4 years with +35%. Brand website visibility « Hotels Emeraude »: development with a capture rate from 0.5 to 4%.

Royal Monceau Group, Paris – Palace and 2 Hotels**** - Paris & Port Crouesty :
Royal Monceau hotel, Vernet hotel et Miramar Port Crouesty Thalasso Hotel

- Yield implementation in each hotels: Processes, Analysis tools, pricing strategy, Yield meeting.
- Manage all reservation departments (10 employees).
- Revenue optimization through various distribution channels: OTAs (Booking; Expedia …), GDS & CRS.

CONCORDE Lafayette Hotel, Paris – Hotel**** - 950 rooms - Now : Hyatt Regency Paris Etoile - Revenue: 55 M€
- Implemented revenue management processes creating pricing strategies and conducting competition analyses.
- Managed revenue & reservations team (from 3 to 20 employees).
- Maximized Revenue through various distribution channels: OTAs, GDS & CRS.
- Key achievements: 2000 Revenue growth +12% vs 1999 and RevPAR increase with +11.5% vs 1999.
- Implemented function space revenue optimization in collaboration with M&E department which resulting in 2001 an ADR increase with +4% vs 2000 driven mainly by business groups.

CONCORDE SAINT-LAZARE Hotel, Paris – Hotel**** - 266 rooms
- Team Management: Front Office team (12 employees) and the reservation department (3 employees).
- Organizing the World Cup 98 with the sponsor: Hewlett Packard
- Define the pricing strategy in GDS Channel.