Market studies in Hospitality, Catering and LuxuryAnalysis of several projects: feasibility studies, financial package, mainly for franchise & master franchise aggreementsEtudes de marché dans les domaines de l'Hôtellerie, de la Restauration à thèmes et du LuxeAnalyse de plusieurs projets: études de faisabilité, montages financiers, essentiellements dans le cadre de contrats de franchise et master franchise

Attached to CEO and COO of the companyFirst located in Mexico City then in Bogota, managing a portfolio of 60 hotels in 12 countries (over 10 000 rooms) including 4 resorts in Dominican Republic operated by NH Hotel Group through AMResorts brandsOrganization and implementation of a management committee Development and execution of the strategic 5 years plan of the company in AmericaImplementation of operational standards of the company in Hoteles Royal subsidiary after the merger (20 hotels in 3 countries) including operations standards with high focus on maximize guest satisfaction, HR standards, upgrading process of some facilities in several departments and also commercialization standards (e-commerce, CRM, OTA’s rates, revenue management, etc) Definition and implementation of an aggressive development plan in the area

Attached to the Executive Committee of AccorHotels Group, contributing to the definition of the Franchise Group's strategy, its operational implementation and the transformation of its business model in line with the various experts at corporate levelSupport to countries and different brands to accelerate the development, professionalize the business franchisor and partner relationshipSuccessful implementation of a new franchise framework contract, a new licensing fee model by brands and a strengthening support for partnersPart of development committee and implementation of a new study potential process in order to accelerate the development in the area

Member of the Board of Director Accor Hospitality Latin America Member of Strategic Committee and Management Committee of Accor Hospitality WorldwideReporting to the CEO Latin America, implementation of the policy of expansion and investment of the Accor group in the region (Sofitel, Pullman, Novotel, Mercure, Ibis and Formule 1, All Seasons)Ability to take into account the group's needs, market segments, the specifications of countries with the aim to provide the most appropriate partnership with a constant focus on flexibility and return on investmentIdentifying and maintaining ongoing relationships with private and institutional partners, local officials and all the intermediates useful to the expansion (business intelligence, brokers, etc.) Evaluation of commercial potential of each identified location, implementation of market research with analysis of competitionPresentation for approval of the Investment Committee in Paris of detailed development projects (management, business plan, financing, return on investment)Negotiating the best conditions and execution of contracts for different brands and forms of ownership (management contracts, franchising, leasing and property) ensuring the preservation of the group's interests (contractual elements, financial arrangements, legal arrangements, etc.)Transversal work in a strong logic of coordination with legal, technical, financial and operational departments

Responsible for increasing the presence and awareness of the group's brand in the region In charge of a set of prerogatives relating to the management of hotels (2 000 employees) following sales and marketing (revenue maximization, optimization of distribution channels, implementation of revenue management, competitive analysis, loyalty), finance (improved performance, lower costs), maintenance (preventive, quality, renovation) and HR (recruitment, training, career management)Adaptation and deployment of marketing strategy in the region Commercial negotiation with key accounts, Tours Operators and Tourism AgenciesManaging of, and negotiating with trade-unionsResponsible for deploying and maintaining group procedures regarding quality and sustainability following performance indicators (environment and social responsibility)