Gilles De Bruyère Email & Phone Number

Sint-Genesius-Rode, Be

Liège, Région Wallonne, Belgique

Copywriting and creation of content through various communication channels:• Blog articles• Commercial emailings • Website • SoMe postsInvolving the following topics:• Life Insurance• Auto Insurance• Health Insurance • Travel Insurance

Région De Bruxelles, Belgique

Ardennes-étape is THE reference for creating a unique vacation experience in the Ardennes by developing a rich portfolio of self-catering tourist accommodation and leisure activities.Copywriting and creation of content through various communication channels:• Blog articles• Commercial emailings • Website • SoMe posts

Bruxelles Et Périphérie

Working as a freelancer for major advertising agencies (Publicis, Havas, BBDO, Leo Burnett, Saatchi&Saatchi,…) and direct clients active in a wide range of domains: Banking & Insurance, Telecom services, Travel &Tourism, Retail distribution, Automotive, …• Corporate/institutional/commercial copywriting and transcreation• Digital B2C and B2B copywriting (editorial content, Social Media sponsored posts, e-mailing, e-newsletters, website,…) • Writing and supervision (voice coaching) of radio commercials

Copywriting and creation of content through various communication channels:• Blog articles• Commercial emailings • Website • SoMe posts Involving the following topics:• Life Insurance• Auto Insurance• Health Insurance • Home Insurance

Digital copywriting and creation of content for the belgian launch of Aion Bank, a new online I.A. powered bank, through various communication channels:• Commercial emailings• Website • Mobile app copy• SoMe posts Involving the following topics:• Daily banking • Payments • Investments • Insurance

Editorial and digital copywriting (brochures, blog articles, newsletters, social media posts...) for the promotion of the European parliamentary elections.

Copywriter and European Creative Director for Mr CleanCreative management of the Mr Clean account for EuropeApproach & main achievements• Consistently uncovered new insights or new thoughts about the consumer/shopper; what he/she thinks, how he/she lives and how to connect with him/her.• Helped developing and inspiring strategies that drived the business forward.• Helped lead thinking on evolving the Brand Equities and positionings.• Developed holistic campaign ideas (executed on many touch points) that were business building and on-equity.• Exhibited proactive idea leadership that created solutions to grow the business.Technical environment & methodologies• Consumer testing and tracking• SEO copywrirting• Social Media copywriting• Audio and video editing

As Creative Director, I was responsible for recruiting and coaching creative teams, contributing to the development of creative strategies and briefings, playing an active role in designing advertising campaigns and presenting them to the agency's clients. As these were mainly international clients, I often made these presentations in English and sometimes in Dutch. In particular, I directed the design and production of the European Miracoli campaign for our client Kraft Food, as well as the European campaigns for our clients Eastpack and Russell Athletic.Another rewarding experience in a completely different field was managing communications for MR, the Mouvement Réformateur, formerly the Liberal Party, which was undergoing a complete overhaul at the time (new name, new logo, new communications strategy).Creative direction on other brands: Samsung, Nivea, Compaq, Tropicana.

Creative and strategic management of the Canal+, Côte d’Or & Assurances de la Poste accountsApproach & main achievements• Strategic and creative launch of the brand Canal+ in Belgium• Strategic and creative launch of the brand Assurances de la Poste in Belgium• ‘Brand sheperd’ of the brand Côte d’Or: making sure creative and executional work is always on track with the brand equity and values.

Creative and strategic management of the Coca-Cola and Renault accounts for the Benelux. My task as Creative Director for the Coca-Cola and Renault accounts included the strategic, creative and executional management of both accounts for the Benelux. From strategic input and creative work management to executional (TV, print and radio) supervision.Approach & main achievements• Development of a consolidated strategic platform for Coca-Cola and Renault for the Benelux.• Guidance and supervision of the creative teams• Delivery of outstanding, award-winning creative material (film, radio and prints/billboards)• Writing of the strategic recommendations• Presentation of the creative work• Supervision of the audio, video and print executions.

Copywriting & Concept providing for brands from various sectorsMy task as a copywriter was to work in team with an Art Director to find and execute creative ideas in various media (print, radio, TV) and for a wide array of clients (Toyota, P&G, AG Insurance, Visa,…). I was also in charge of writing radio scripts, TV scenarios, bodycopies, brochures, direct mail, corporate messages,…My main achievement was certainly my contribution to the winning of the European pitch for Toyota, an account for which I was appointed as Head of Copywriting.

First impressions, first briefings, first enthusiasms and first disappointments too. I'm learning the ropes working on Ford, Philips, Kellogg's, Kraft, etc.