I am an international Sales executive, a natural entrepreneur with 20 years’ experience whom 11 years as importer , distributor and export in wine industry.As such I am expert in identifying new market opportunities globally, creating compelling marketing messages and managing teams to deliver profitable sales growth. I have had significant successes in both importing into, and exporting from, China, and was recently responsible for sales of Champagne from boutique producers into the Americas, UK, Southern Europe and China.I am able to seek and identify new business opportunities to secure private investor funding for start-up companies. In support of this I am adept at quickly analysing business and market data, and implementing solutions to establish and grow new businesses.I have in-depth experience of spearheading new projects from scratch, delivering rapid ROI and managing P&L against KPIs to achieve growth targets at high speed with low risk. I select, gain agreement for, and procure products for sale which maximise revenues for the companies with which I am involved.I am fluent in 4 languages, French, English, Mandarin and Spanish.Key successful projects include:■ Expanding the reach of small Champagne producers into Southern Europe and the Americas, subsequently also growing business in UK and China mainland, delivering sales of 150k bottles worth €2m per year.■ Establishing a China-based company to import French wine into China, achieving sales of €2m within 5 years.■ Growing the presence of a Chinese textile manufacturer in Europe, leading the execution of key business processes to achieve sales of €2.5m after 5 years from a standing start.Key skills:Sales Strategy and Management | P&L Management and Control | Team Management | International Sales and Marketing | Business Development | Sales Strategy Implementation | Project Management | Business Agility | Entrepreneurship | Digital Transformation | KPI Management | Client and Supplier Relationship Management | Social Media Exploitation | Purchasing Strategy Creation and Execution | Building Businesses from Scratch | Proactive Approach to Business .
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Directeur GénéralLes Quatre ToursAix-En-Provence, Fr -
Directeur GénéralLes Quatre Tours Nov 2024 - PresentAix-En-Provence, Provence-Alpes-Côte D’Azur, France -
Sales DirectorChampagne Vincent D'Astree Sep 2022 - May 2024Pierry, Grand Est, FranceBusiness Development of Domestic and Export MarketsExport Top Markets : Japan, USA , Canada , Belgium , Germany, Nordics CountriesFrance : Building sales network and recruiting Sales Agents, Distributors, wholesalersFieldwork with agents and commercial agenciesBrand Ambassador, Wine education , Brand Storytelling, Wine TrainingBuilding and Implement sales and marketing strategy.Marketing and Sales analysis, KPI management, CRM managementDigital and Press communication management -
Founder & Global Brand AmbassadorMy Wine Embassy Sep 2021 - Sep 2022Paris Et PériphérieGlobal Brand Ambassador & international wine expert for French & Foreign WineriesRecently helped to open Japan, Canada & US market for a Champagne houseMain key events World's Leading wines, Prowein , Taste Champagne, WineParisWset diploma student -
Export Manager Americas & Western EuropeChampagne Beaumont Des Crayères Sep 2018 - Sep 2021Greater Reims AreaThese vineyards produce over 650,000 bottles of Champagne per year. I report to the heads of the two wine producers, Beaumont des Crayeres and Vincent d’Astrée Premier Cru, to deliver sales growth across the Americas, UK/Ireland, Southern Europe and China mainland. I manage 20 key accounts including importers, travel retailers, agents and various Government monopolies, regularly meeting clients, participating in wine fairs and organising client events.I am responsible for building and implementing export development strategies that deliver on KPI of 150k bottles per year. In support of this liaise with Agrimer (agency) in France to obtain OCM subsidies (EU Funds) for wine promotion into non-European markets.Key contributions:■ Instrumental in growing sales from €1m to €2m in 3 years.■ Succeeded in securing 3 new major North American accounts including a national US importer.■ Led and coordinated the company’s move to social media to drive brand awareness. -
Wine & Spirits Sales ExpertLagardère Travel Retail / Duty Free Global Mar 2017 - Aug 2018Paris Area, FranceI acted as the wine expert for upmarket wines for this Duty Free retailer in Charles de Gaulle airport, Paris. I successfully sold Grand Crus (Bordeaux 1st Growth and Class A ,Burgundy DRC ,NAPA), Champagne (Salon, Krug, P2), Spirits (Louis XIII, Paradis) and whiskies.(Glenfarclas, Macallan)Key contributions:■ My greatest achievement was to sell 2 bottles of wine for €9600. -
Wine Importer Founder & CeoLa Part Des Anges Co Ltd Nov 2011 - Sep 2016Guangzhou, Guangdong, ChinaI established an independent foreign-owned company to import French wine into China.I firstly identified the market opportunity and successfully secured €200k investment, creating a Guangzhou-based independent foreign-owned company. I sourced wine from French vineyards (Bordeaux, Rhone Valley, Languedoc, Champagne, Alsace )to sell throughout China and created a network of 10 sales teams and agents across Guangdong province and beyond.I developed business and marketing strategies to deliver strong business growth in what was a new market, targeting new clients of significant size. I defined and built all marketing and sales tools including social media presence, leading to significant profitable sales growth.Developped a real estate Project selling Vineyards from Bordeaux to Chinese investors, Hedge fundsKey contributions:■ Grew business from zero to €2m in 5 years.■ Identified and secured key major clients in China including BNP Paribas, JP Morgan, Governmental agencies and foreign embassies.■ Established and coordinated the first Sino-French Wine Festival to be held in Guangzhou. -
Earlier CarrierVarious Companies Mar 2003 - Nov 2011■ 04/2010 to 11/2011: Namhao SAS, Paris: Co-founder & CEO■ 06/2009 to 12/2009: Folia SAS, Paris: Key Account Manager■ 04/2004 to 06/2009: Smart and Joy Sarl, Chantilly: Sales Representative, France & Europe■ 11/2003 to 03/2004: Office Depot: Logistics Assistant■ 03/2003 to 10/2003: Beiersdorf AG, Singapore: Asia-Pacific Marketing Assistant
Gilles François Education Details
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Viticulture And Enology -
Chinese Language And Literature
Frequently Asked Questions about Gilles François
What company does Gilles François work for?
Gilles François works for Les Quatre Tours
What is Gilles François's role at the current company?
Gilles François's current role is Directeur général.
What schools did Gilles François attend?
Gilles François attended Istec - Ecole Supérieure De Commerce Et De Marketing, Wine & Spirit Education Trust, Institut National Des Langues Et Civilisations Orientales (Inalco).
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