Built and embeded the external communications strategy and function for Swinton Group. Managed the business reputation through a sustained period of change. Delivered strategic PR and social media campaigns to raise brand awareness and implemented the Corporate Social Responsibility strategy for the group. Provided counsel to the CEO on communications and worked closely with key internal and external stakeholders. Managed and implemented a successful internal and external communications strategy for the sale of the business to The Ardonagh Group, with overall responsibility for each element of the plan. This included colleague, partner, traditional and digital media channels.

Corporate communications leader in a global FMCG business covering the UK, Europe, Asia, Africa, Australia and the US. Responsible for PR, reputation management, internal communications and digital media.• Developed a plan to embed purpose and values globally to 7,000 colleagues in 10 countries• Defined an employer value proposition to raise awareness of the PZ brand externally • Carried out a communications audit to define communications improvements for key projects • Speaker at industry events on subjects including ‘building a brand identity’ and ‘reaching the unreachable.’

Responsible for both strategic and operational communications for a business with c8000 employees and 780 branches.Managed internal and external communications for the sale of the then Co-Op Pharmacy to the Bestway Group. Implemented a new brand for Well pharmacy, the UK's largest independent pharmacy chain with over 800 branches and 8000 employees. Planned and managed all internal and external communications messaging and content, business improvement initiatives and transformational change. Managed the brand launch and supporting events from inception to completion to 2000 colleagues and 200 suppliers. Co-ordinated the media relations launch across all trade and national media resulting in mass coverage across all major platforms and channels. Shaped and embedded a new corporate identity, vision and values across the organisation and with key external stakeholders. Developed and launched new social media channels and new digital platform.Recruited and led a team to deliver corporate communications activity including internal communications and engagement, PR and media relations.

Working on a freelance and consultancy basis to deliver content and activity. Creating considered PR and communications strategies to help businesses to meet their strategic objectives.

Leadership team member who supported the Managing Director of the Engineering business in the development and execution of a 5 year strategic plan to drive cost savings, customer centricity and organisational change. Responsible for internal and external communications.

Established and managed the communications function within a business unit with no prior internal or corporate communications team. Responsibilities included strategic communications planning, internal and external communications including PR, Digital and event management.

Head of Communications for a business unit that provided contact centre solutions for large and multi-national organisations. Responsibilities included operational communications, internal engagement, sales-force support, PR and event management.

Prestigious two-year, marketing specific management scheme incorporating three full time positions in Government Relations, Internal Communications and Product Marketing. Supported by on-going professional training and development activities.

Working within the Public Policy team, I analysed the regulatory environment in new markets to assess feasibility for expansion. Additionally, I researched the global legislative and societal implications of web hosting to produce crisis management brief. I utilised the government’s initiative to counteract the ‘Digital Divide,’ to drive C&W’s involvement through ‘Silver Surfer’ campaign. Delivered a weekly, five key issues bulletin for the Global Executive team identifying and scripting current legislative issues.

Working within the UK and Ireland Business Markets team, I managed the design and implementation of UK Business Markets’ Internal Communications plan. Strategically planned campaigns, designed posters, bulletins, presentations and produced monthly newsletter. Designed innovative email campaign.

Working with a large community of Field Sales professionals in the Telebusiness Product team, I audited the call centre market place and subsequently created sales tools to increase competitive advantage. Launched a ‘Top 35’ priority product internally and externally, through PR and Internal Communications.