Gillian Altamura

Gillian Altamura Email and Phone Number

Principal and Chief Marketing Officer (Executive Consultant) @ Bluestone Consulting
Franklin Lakes, NJ, US
Gillian Altamura's Location
Franklin Lakes, New Jersey, United States, United States
Gillian Altamura's Contact Details

Gillian Altamura personal email

n/a

Gillian Altamura phone numbers

About Gillian Altamura

With over 20 years of proven success, I am Gillian Altamura, a dynamic VP of Marketing & Communications specializing in healthcare. I orchestrate comprehensive strategies to elevate organizational presence, drive brand awareness, and catalyze business growth.💡 Key Skills:✨ Strategic Planning & Implementation✨ Marketing Vision & Roadmaps✨ Communication Strategies✨ Customer Acquisition & Retention✨ Team Building & Leadership✨ Business Development & Growth✨ Content Creation / Optimization🌟 What Sets Me Apart?As an award-winning leader, I bring creativity, strategic vision, and a growth-focused mindset. I have successfully led multicultural teams, transformed marketing programs, and fostered high-performance cultures.

Gillian Altamura's Current Company Details
Bluestone Consulting

Bluestone Consulting

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Principal and Chief Marketing Officer (Executive Consultant)
Franklin Lakes, NJ, US
Website:
bluestonetech.net
Employees:
10
Gillian Altamura Work Experience Details
  • Bluestone Consulting
    Principal And Chief Marketing Officer (Executive Consultant)
    Bluestone Consulting
    Franklin Lakes, Nj, Us
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  • Bluestone Consulting
    Principal And Chief Marketing Officer (Executive Consultant)
    Bluestone Consulting Sep 2023 - Present
    Lead and generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
  • Villagecare
    Senior Director Of Health Plan Marketing & Community Engagement
    Villagecare May 2023 - Oct 2023
    New York, Ny, Us
    Leading a dynamic team of professionals, I orchestrate the development and implementation of a comprehensive marketing strategy at VillageCareMAX, fostering market expansion, propelling company growth, and enhancing brand influence across diverse audiences, channels, and markets.💡 Key Achievements:🚀 I defined target markets, segments, market share, and penetration strategies, resulting in a focused approach to engaging addressable markets.🗺️ I championed the development of a comprehensive 24–36 month roadmap for marketing capabilities, aligning with critical priorities and objectives.🤝 I leveraged collaborations with IPAs, and providers to fortify support for key initiatives and ensure sustained growth.📈 I established a robust system for tracking, reporting, and analyzing marketing metrics, providing regular updates to senior leadership on the progress of initiatives and campaigns.🏙️ I orchestrated and executed a community engagement strategy, establishing key strategic relationships across NYC communities and with Community-Based Organizations (CBOs)/Faith-Based Organizations (FBOs).🌈 I formed strong brand partnerships and designed impactful experiences to drive the VCMAX strategic health initiative, addressing health disparities and inequities in designated communities.📚 I established strategic partnerships with Senior Outreach Organizations (SEOs), organizing targeted seminars, outreach initiatives, free screenings, wellness checks, and community-focused events.
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  • Villagecare
    Director Of Health Plan Marketing
    Villagecare Mar 2022 - May 2023
    New York, Ny, Us
    💡 Key Achievements:🔄 I transformed the marketing approach from a sales-focused and impromptu strategy to a strategically driven program.🌍 I infused cultural sensitivity into the marketing program, bringing a wealth of multicultural community experience to enhance outreach.🖋️ I provided hands-on leadership in managing copywriting, website design, messaging, and brand identity development.🤝 I supervised and influenced a team of direct reports.🎯I prioritized strategic planning as the cornerstone of progress, ensuring a focused and cohesive approach.🔄I reviewed and elevated existing materials to bridge communication gaps among siloed departments.🎥 I played an integral role in developing and establishing VillageCareMAX’s social media presence from scratch.📈 I transformed an Instagram page with three followers into a dynamic platform with 600 followers within seven months.🎓 I applied a nuanced understanding of Medicare and Medicaid populations, recognizing the importance of reaching decision-makers, often the caregivers/children of the targeted demographic.🌐 I strategically navigated challenges associated with limited internet access among the primary audience.📱 I grew the social network following, boosted website traffic, and increased leads through enhanced outreach efforts.
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  • Nyc Health + Hospitals
    Assistant Director Of Communications, Test & Trace
    Nyc Health + Hospitals Sep 2020 - Jul 2021
    New York, Ny, Us
    💡 Key Achievements:🎯 I spearheaded the strategic planning and development of a robust, multi-lingual (30 languages) earned and paid media communications plan.💰I managed a substantial paid media budget, overseeing allocations for TV, radio, video, social media, OOH, and experiential marketing.🤝 I directed a dynamic team of marketing professionals and oversaw a rotating group of short-term, project-specific assistants, ensuring seamless collaboration and optimal project outcomes.🌐 I envisioned comprehensive content creation initiatives for the Corps by collaborating with cross-functional teams, aligning all published content with the intended audience.🚀 I orchestrated full-fledged marketing campaigns utilizing diverse channels to promote social distancing, testing, and vaccination, resulting in a 25% increase in testing rates within specified communities.
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  • Thomasarts
    Executive Marketing Consultant - Aetna Medicare
    Thomasarts Aug 2017 - May 2020
    Farmington, Ut, Us
    As the Director of Aetna Medicare & Medicaid at Thomas ARTS from 2017 to 2020, I orchestrated the expansion of Aetna's Medicare/Medicaid accounts across 15 strategic locations in the U.S. My role encompassed managing end-to-end operations, driving initiatives for new business acquisition, and focusing on client retention.💡 Key Achievements:🤝 I harmonized with Aetna leadership to conceptualize, evaluate, and implement targeted outreach strategies, enhancing engagement and retention among new members.🎯 I assessed the impact of organizational decisions on the Aetna member experience, ensuring alignment with the organization's commitment to delivering top-tier healthcare services.🌐 I formulated and executed an all-encompassing integrated strategic communications plan, crafting direct social media content to engage and broaden audiences across various channels.🔄 I supported the seamless execution of the merger of Aetna with CVS by leading comprehensive rebranding efforts, focusing on Aetna's holistic approach to healthcare (mind, body, and spirit).📈 I expanded market reach and won the State of Kansas RFP bid, securing the opportunity to offer healthcare plans in the state, significantly impacting retention rates and positioning Aetna for growth.
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  • Building Service 32Bj Benefit Funds
    Director Of Marketing And Communications
    Building Service 32Bj Benefit Funds Aug 2013 - Jul 2016
    New York, Ny, Us
    As the Director of Marketing for SEIU Building Service 32BJ Benefit Funds, I spearheaded internal and external communications, supporting over 175,000 SEIU Local 32BJ Union members across 12 states and D.C.💡 Key Achievements:🚀 I developed and implemented a full-service marketing and communications framework from scratch, establishing effective strategies for internal and external communication.📈 I executed full-service marketing, creating educational materials to boost the utilization of additional benefits and disseminating essential information, resulting in a 13% decrease in member service calls.🎉I devised creative communication campaigns, spanning storytelling, events, announcements, multimedia, and diverse channels.📚 I developed the 32BJ Employee Handbook to reinforce a positive corporate culture through onboarding and termination materials.🌐I created a user-friendly website to allow members to effortlessly locate their healthcare plan based on their location, simplifying the user experience.🤝I led the hiring and management of agency partners. 🌐 I advised on optimal communication methods (web, email, social media, print) for diverse marketing initiatives to ensure maximum impact.
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Gillian Altamura Skills

Training Public Relations Research Leadership Nonprofits Customer Service Microsoft Office Marketing Program Management Market Research Marketing Strategy Program Development Strategic Planning Community Outreach Public Speaking Employee Benefits Administration Spanish Powerpoint Business Development Budgets Microsoft Excel Nonprofit Organizations Social Media Social Media Marketing Data Analysis Adult Education Indesign Content Management Web Content Web Design Creative Writing Healthcare Writing Google Analytics Digital Marketing Digital Strategy Strategy Internal And External Communications Copy Editing Interpersonal Skills Project Management Account Management Public Policy Union Relations Nonprofit Management Member Relations Member Retention Print Media Television

Gillian Altamura Education Details

  • Cornell University
    Cornell University
    And Related Support Services
  • The City College Of New York
    The City College Of New York
    General
  • Marymount Manhattan College
    Marymount Manhattan College
    General Studies And Humanities

Frequently Asked Questions about Gillian Altamura

What company does Gillian Altamura work for?

Gillian Altamura works for Bluestone Consulting

What is Gillian Altamura's role at the current company?

Gillian Altamura's current role is Principal and Chief Marketing Officer (Executive Consultant).

What is Gillian Altamura's email address?

Gillian Altamura's email address is gi****@****sny.org

What is Gillian Altamura's direct phone number?

Gillian Altamura's direct phone number is (888) 329*****

What schools did Gillian Altamura attend?

Gillian Altamura attended Cornell University, The City College Of New York, Marymount Manhattan College.

What skills is Gillian Altamura known for?

Gillian Altamura has skills like Training, Public Relations, Research, Leadership, Nonprofits, Customer Service, Microsoft Office, Marketing, Program Management, Market Research, Marketing Strategy, Program Development.

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