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@britishlegion.org.uk
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Gillian Baxter is listed as Head of Supporter Acquisition at The Royal British Legion, based in London, England, United Kingdom. AeroLeads shows a work email signal at britishlegion.org.uk and a matched LinkedIn profile for Gillian Baxter.
Gillian Baxter previously worked as Head of Prize-led Fundraising at The Royal British Legion and Campaign Manager at The Royal British Legion. Gillian Baxter holds Executive Development Programme from Imperial College Business School And Corndel.
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I'm a senior marketing and fundraising professional with experience in several industries, most significantly charity fundraising. I've established teams, developed products and marketing programmes to deliver significant income streams, led large tender processes and delivered complex projects. My role never stands still, providing me with continual challenge and interest and I work with a great bunch of people at RBL.I have very kindly been described by my colleagues as resourceful, versatile, diligent, diplomatic and supportive with 'amazing attention to detail'! I feel satisfied when I've resolved a complex problem or initiated an improvement that will make a difference to our supporters or the way we work.
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London, England, United Kingdom
I lead a team of fundraisers to promote appeals and the various different ways people can donate to and support the RBL. We produce campaigns using a mix of print, digital and broadcast media and use ROI modelling to ensure we're investing budget in product, channel, audience combinations that result in the best return. I care about producing high quality.
London, United Kingdom
I led a team of fundraisers responsible for managing and marketing the RBL's portfolio of 'prize-led' fundraising products - subscription lotteries, raffles, prize draws and scratchcards. I developed and grew these products during my time at RBL to the point of them generating very significant income for the cause.
London, United Kingdom
Developed a subscription weekly lottery for RBL to become a multi-million £ income stream. Established acquisition and stewardship marketing programmes (direct mail, email, telephone, door-drops, inserts, ads, face-to-face fundraising), developed microsites, managed all licensing, audits, suppliers and budgets. Also introduced retail scratch cards.Won the.
London, England, United Kingdom
Responsible for managing fulfilment, banking and thanking for £30mn annual fundraising income, data transfers in and out of the fundraising database, the promotion and administration of Gift Aid (inc. HMRC audit) and the Supporter Services team. Plus marketing projects.
Meribel, France
Based in a ski resort in France, I managed 30 staff across 15 catered properties, coordinated resort operations and organised après ski events for up to 200 guests. I received the Best Personal Performance award for all staff working in European resorts that season.
Managed direct marketing campaigns and other projects in a very fast paced environment. Developed customer e-zine microsite and produced regular content.
Managed acquisition marketing campaigns and PR. Produced award paper for my team winning Best Financial Services Campaign at the Precision Marketing Response Awards.
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Gillian Baxter works for The Royal British Legion.
Gillian Baxter is listed as Head of Supporter Acquisition at The Royal British Legion.
AeroLeads has found 1 work email signal at @britishlegion.org.uk for Gillian Baxter at The Royal British Legion.
Gillian Baxter is based in London, England, United Kingdom while working with The Royal British Legion.
Gillian Baxter has worked for The Royal British Legion, Skiworld Ltd, Bourne Leisure, and Uia (Insurance) Ltd.
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Gillian Baxter holds Executive Development Programme from Imperial College Business School And Corndel.
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