Gillian Benoit Dewolf Email & Phone Number

Washington, District Of Columbia, United States

-Implemented utm tracking and lead scoring across outreach from the ground up, creating multi-channel reporting in HubSpot and Salesforce.-Using LinkedIn, identified an opportunity to better inform audience targeting methods, increasing CTR from 0.3% to 6.9% with 20% less budget.-Relaunched the paid search strategy on Google Ads, achieving the company’s first successful conversion via the platform after a decade of previous attempts.-Directed the team through a brand redesign, standardizing all ads, social imagery, sales decks, and case studies, for a modern design with a unified the brand voice.-Managing the long term planning of content creation of blogs, eBooks, marketing materials, as well as website design and copy. -Developed and launched a targeted email nurturing campaign to move targets through the sales cycle using HubSpot.-Analyze marketing metrics including; CPL, website traffic, and form conversion rates to improve page usability with AB testing.

Mountain View, California, United States

-Built and oversaw a three member team and managed all digital marketing strategies across web, mobile, SEO, PPC, content, and social media channels.-Applied SEO strategies and content planning, growing monthly organic site traffic from 73k a month to 1.73 million in two years, driving organic user enrollment.-Designed and implemented AB testing roadmap using Google Optimize to improve user experience metrics such as time on site and enrollment.-Planned the annual content calendar roadmap, and directed the writing team to create SEO driven blogs. -Oversaw the work of the design team to redesign the Lark Health website during a brand restructure and web migration from Wordpress to Webflow.

Mountain View, California, United States

-Implemented a new strategy for Google Ads campaigns, driving 65% more leads above set KPI goals, at half the budgeted cost. -Engineered LinkedIn organic social posting including roadmapping, as well as paid and sponsored posts. -Created SEO and ad spend dashboards to report user growth directly to the VP of Marketing.

Portland, Oregon Area

-Strategized the campaign and ad copy creation of LinkedIn, using Sponsored Content and Lead Gen Forms.-Managed the resource center, designing landing pages for all new assets using Contentful and HTML.-Designed email landing pages in Pardot with the use of audience targeting.-Coordinated all guest blogs hosted on the site, posting using Drupal.-Created all graphical design elements and assets for the company, including webinars, case studies and Google Ads.

Portland, Oregon Area

-Initiated the redesign of the Google Ads account and created over 500 Adwords campaigns, driving over 5.5 million impressions to the website over the course of 2016. -Implemented the use of custom affinity audiences for a previously unused display ad type driving 108 million impressions in for April 2017.

Portland, Or

-Created all paid Facebook efforts for Vacasa with descriptive targeting, using audience insights to gain more qualified traffic to the site. -Promoted to Search Engine Marketer after one year for demonstrating my value to the marketing team.

Paris, France

Coordinated the marketing and shipment of designer brands such Alexander McQueen and Balmain. Moderated business to business transactions entirely in French. Entrusted with mailing clothing samples to celebrities like Justin Bieber and Jennifer Lopez. Contributed in the development of fashion shows for the spring and summer lines of 2016 and marketed the events over social media.

Hampton, Nh

Launched the business presence of a local New Hampshire brewery and created a social media presence and branding. Helped coordinate the sale and distribution of branded merchandise to create awareness through word-of-mouth.