Gillian Gross-Lebo Email & Phone Number

New York, NY, US

New York, New York, United States

New York City Metropolitan Area

• Directed and lead the overall planning and strategy for 3+ high-end consumer facing events and large tradeshows per month
• Oversaw and approved the final selection of venues, technology and other event support services/tools for all events
• Created memorable experiences by bringing visions to life inclusive of scheduling athlete appearances, maintaining vendor and client relationships, negotiating contracts, and managing budgets
• Collaborated and communicated with cross functional teams to ensure brand alignment and successful outcomes for each event
• Developed policies and procedures in anticipation of attendee and talent needs
• Analyzed the success of each event, creating recaps and reports with effective KPIs

Greater New York City Area

• Designed and executed marketing collateral by writing briefs and keeping marketing calendars up to date
• Created and managed marketing plans and budgets that delivered business results for key focus brands across Sports and Entertainmentdivisions such as Major League Baseball and Star Wars
• Worked effectively across all core cross-functional teams to drive marketing programming to support company partners and brands
• Managed event planning and production, including maintaining vendor relationships, event design and full implementation

New York

• Assisted in ideating, developing, presenting and executing business-building programs and promotions through building relationships and comprehensively understanding, consumers, customers, partners and the value Topps.
• Oversaw all stages of the events, from strategic planning for high-end consumer facing events to tradeshows, including vendor negotiations, hotel room blocks, catering, staffing, budgeting, and reconciliation
• Partnered with Sales in identifying and securing new distribution opportunities and marketing placement programs
• Coordinated promotional activities with teams and partners within budget including creation and procurement of promotional materials and performance evaluation
• Leveraged understanding and potential of social media to drive and amplify programs
• Collaborated extensively with other Topps divisions including Digital and International to share ideas, insights, best practices, competitive activity and leverage joint marketing programs

New York, United States

New York City Metropolitan Area

New York, New York, United States

The Topps Company was acquired by Fanatics in January 2022.

(Part-Time)

• Drove fan engagement by executing and activating the NYCFC brand and club in the community to generate brand awareness in the marketplace
• Set-up and produced events and activities as a liaison between the NYCFC and the community

• Fielded incoming event inquiries for large groups across all Paige Group venues
• Conducted personal outreach to past clients and new business
• The point of contact with clients throughout the booking and planning process by drafting proposals, generating contracts, and finalizing events
• Communicated with entire team in regards to BEO & ROS for all events
• Maintained and constantly updated event information in our catering software program
• Provided assistance to Director of Events and CMO with special projects as assigned, adhering to deadlines

Greater New York City Area

• Assisted with the development of community outreach efforts that will create additional exposure for MLS WORKS, MLS clubs and players
• Worked closely with internal departments on the creation of MLS WORKS marketing and promotional materials (print, broadcast, in-stadium and electronic communication)
• Provided support for MLS WORKS service events, campaigns and outreach efforts around MLS tent pole events (e.g. MLS All-Star Game and MLS Cup)
• Coordinated logistics when raising funds for charitable partners including online auctions, in-stadium and/ or through viral efforts
• Managed the process of internal and external donation requests and fulfillment
• Supported the community relations department by maintaining schedule of events, program metrics, photo and video archive and memorabilia inventory

Greater New York City Area

• Created additional exposure for MLS by assisting with the development of community outreach efforts
• Worked on the creation of MLS WORKS marketing and promotional materials with internal departments
• Coordinated logistical when raising funds for charitable partners
• Provided support for service events, campaigns and outreach efforts around MLS All-Star Game and MLS Cup