Gillian Vogel Email and Phone Number

Oversee the planning, development, execution, and reporting of an array of strategic digital initiatives by working closely with communications, account, content, and creative teams to support top clients in the FinTech, healthcare and nonprofit industries.

• Monitor Revenue, costs, pacing and budgeting across a portfolio of active campaigns and create new ones• Produce creative Facebook, Pinterest, Snapchat and Twitter Ads and use A/B testing methodologies to optimize headlines, teasers, images, bids and target audiences• Work with our video and creative teams to come up with custom images and videos to enhance ads• Coordinate with our social media analyst to create ads that target specific audiences and geographic regions• Maintain quality control to ensure all content is on-brand, error-free and consistent in style• Help shape our Facebook audience strategy and develop custom audiences to meet company goal• Develop tests and launch new initiatives outside of Facebook, including Snapchat, Pinterest, Twitter and various Native platforms• Report on performance indicators and synthesize results into insights, communicating them upstream to management

Support online and offline retail initiatives with organic and paid social media efforts. Engage customer community, monitor online conversations and assist in developing the company’s social voice. Coordinate communication between internal teams and agency partners; strategize, monitor and report against social media KPIs; provide copywriting and contribute to digital promotion creation. ● Place and monitor Facebook paid advertisements; heavily encompassing traffic ads, lead generation and store visit ads for national events and User Generated Content (UGC) always-on traffic ads● Report on weekly social media KPIs to leadership including Facebook, Twitter, Instagram, Pinterest and YouTube as well as traffic through Adobe Analytics● Create and monitor weekly organic Facebook, Twitter and Instagram social posts to inspire and drive traffic to site● Assist development and execute a national organic and paid social media content calendar aligned with competitive initiatives● Use a combination of creativity and trend analysis to craft and edit social media copy across channels● Manage user generated content aggregation and marketing tool CandidiO; assist social media team and merchandising partners on use of program● Develop social media contests in-house and online to bolster collection of user generated content and connect the Ashley community; coordinate between store and contest winners to ensure customer satisfaction and fulfillment● Influencer management; coordinate between influencers, social and legal teams to ensure project success● Educate licensees in the management of their Facebook store pages; advise on page merges, local advertising and extraneous marketing inquires as needed● Create and report on Instagram and Snapchat stories, attend company events and photo shoots to curate live content● Contribute to blog creation and ideation; promote via social media marketing

● Promote local businesses by analyzing data and launching social/digital advertising campaigns.● Monitor all platforms for client including Facebook, Twitter, Instagram and Pinterest.● Meet with client on site and in store to stay updated on current projects and material. ● Create and manage content calendars to efficiently organize digital campaigns and events.● Utilize minor photo-editing and graphic tools such as Canva, Pic Stitch and Afterlight to create attractive content.

● Conducted international marketing research on five different regions each holding five or more countries.● Developed international marketing plan and potential promotions for the regions including ROP.● Created 120 page report highlighting commonalities/needs and promotions for each region.