Gillian Welch Email & Phone Number

South Carolina, United States

Charleston, South Carolina Metropolitan Area

• Work in partnership with C-Suite executives worldwide to develop, strategize, and execute personal brand digital campaigns. The multichannel campaigns include newsletters, email drips, blogs, social media, and digital advertising.• Strategize, create, and manager long-term digital ad campaigns and short-term boosts to increase website visits and conversions.• Execute and manage all member drip campaigns within MailChimp and WordPress. Developed a deep understanding of how these systems work through troubleshooting.• Gathered a deep understanding of our target audience and their goals from working closely with them daily and advising them on the marketing strategy.• Comfortable presenting Linkedln 101 at quarterly BYAPL events and conduct l-on-l digital consultations with potential members to sell our services.• Currently in collaboration with Brand Strategist to develop a Personal Brand Identity package that adds value to members and increases revenue for the company.• Applied go-getter spirit to identify gaps within current client offerings. Invented and championed multiple processes and valuable resources, resulting in improved client and team experiences.

Charleston, South Carolina, United States

- Work directly with Vice President of Marketing on planning and implementation of various campaigns for signature South Street properties including Kiawah Island and The Cliffs.- Assisted with acquisition onboarding and development of brand identity for two new properties - Palmetto Bluff in Bluffton, SC and Residences of Salamander in Washington, D.C.- Serve as marketing manager of Residences of Salamander, managing overall creative direction andcontent development related to digital, email, social, print, direct mail and PR.- Overhauled budgeting, billing and financial reporting for newly acquired properties under directionof VP of Marketing.- Implemented a cross-property culture program and standardized employee onboarding. Provide training, guidance and revised processes to improve marketing team efficiency.- Ensure brand/message integrity and campaign tracking.- Improved the digital user experience with website development and updates.- Launched new email nurture campaign for existing prospects and digital display advertising for new lead acquisition.- Strategize and plan for marketing events, both onsite and offsite, and leverage cross-promotional opportunities, including social media, PR and email marketing at various properties.- Implemented and write copy for a monthly newsletter directed to Residences at Salamander's existing prospects and owners.- Support PR by providing content for pitches and articles and editing of press releases.- Assist with photography and video shoots.- Provide senior executives and corporate partners with data reporting on marketing efforts; including insights and interpretation of demographics and campaign success.

Charleston, South Carolina, United States

- Responsible for maintaining content for Club website, social media, and printed materials to keep Club Members up to date on the most current events, happenings, and changes using MembersFirst software.- Concierge: dining and events reservations, guest passes, and new member orientations- Organize information from a dozen facilities/departments; then distribute in appropriate formats to Membership and Club employees.- Build relationships and coordinate with department heads on multiple projects simultaneously- Listen to Member complaints and troubleshoot solutions- Arranging transportation for Members through Club Sprinter Van and SC Express- Compile the daily report tracking Club’s past, current, and future operations- Experience with CRM databases; Jonas, Jonas Activity Management, MembersFirst, Textology, ResyOS, myQ Business, Live Chat

Blacksburg, Virginia

- Coordinated conferences, meetings, and educational events for Pamplin’s faculty, alumni, and students- Event data analytics through Blackbaud system and Microsoft Excel- Assisted with set up, execution, and break down of events- Organized guest lists- Maintained Blackbaud system- Worked 10 hours a week during the school year.

New York, New York

- Interned in the human resources department at The St. Regis New York, a five-star hotel.- Worked closely with the HR team on recruiting, onboarding, union cases, training, interviewing, medical leave, and confidential information.- Job shadowed housekeeping, event management, and front office.- Final project was a detailed organizational plan on ways to better help the HR staff and the employees, as well as better use of the office space.

San Antonio, Texas Area

- Interned at the JW Marriott Hill Country Resort and Spa, a four-star hotel.- Assumed the duties of a recreation lead: oversaw the front gate, the retail shop and cabanas; coordinated associate breaks and rotation schedules.- Used problem solving skills to assist guests when needed.- Experience with Micro PMS system.- Balanced daily purchases made at recreation store

The Inn At Virginia Tecch

- Set up and broke down events according to the BEO, sizing from 50 to 700 attendees.- Served guests and accommodated special requests during events.- Completed opening and closing duties during every shift, including cleaning and preparing for upcoming events.