• Digital content strategy campaigns across GlucksteinHome Instagram, Facebook, Pinterest, TikTok, editorial, and email channels to drive brand awareness, engagement, and lead generation• Content capture, copy development, and design of creative assets for digital channels• Community management of digital channels, interacting with brand fans and listening to the community to continually refine and improve the strategy and direct new product offerings• Monthly production of two broadcast media segments for designer Brian Gluckstein on Cityline, Canada’s longest running daytime talk show• Management of influencer partnerships to grow the brand community and build awareness• Strategy, execution, and monitoring of paid social across Instagram, Pinterest, and TikTok• Regularly reporting on digital KPIs to measure results and gain insights to improve the social media, web editorial, and newsletter strategies

• Content strategy and execution of company social media platforms including LinkedIn, Twitter, Instagram, Facebook, and YouTube to promote Aclarus Ozone as a reputable, environment-friendly, and superior ozone water treatment company• Development of monthly analytics report, sharing analysis of performance with marketing and sales teams and campaign recommendations based on data • Community management of social media channels, monitoring and responding to comments and presenting leads to the sales team • Strategy and management of GoogleAds and LinkedIn campaigns to drive brand awareness, website traffic, and leads

• Content creation for SoraBelle.com and the @vickyleeofficial Instagram account on beauty, luxury fashion, travel, and wellness based on trend research and analysis• Helped grow @vickyleeofficial’s Instagram followers to 2.3k in the 8 months following launch by strategizing content and taking advantage of organic growth opportunities• Wrote content for press features in publications including Cosmopolitan UK and Elite Daily to establish the brand and create awareness

• Assisted in the management of corporate PR accounts including Addison Lee, INEOS and Nathalie Hirst to aid in positive press• Wrote and edited a client’s weekly column for the London Metro newspaper reaching 1 million readers per week to raise awareness of client and manage brand perception • Landed press coverage for various clients in the BBC, Daily Mail, Scottish Herald, etc. by liaising with reporters and journalists to sell in press stories to the media on a weekly basis• Wrote and prepared ‘Media Training Kits’ for Media Zoo’s media training specialists to train CEOs, CFOs of major corporations to ensure maximum preparation prior to interviews with international and domestic media

• Content strategy and creation for Facebook and Twitter channels to drive brand awareness and lead generation• Full organization and control of all European press sample requests for editorial coverage in Vogue, Elle, Harper’s Bazaar, InStyle, Cosmopolitan, i-D, Dazed and Confused, etc. to drive sales across Europe• Full organization and control of international press sample requests for celebrity coverage at awards ceremonies and press events such as the Grammy’s, SAG Awards, Golden Globes and MET Gala to maintain luxury brand perception and drive sales

• Content strategy and creation for Facebook and Instagram channels to drive brand awareness and lead generation• Content strategy and creation for bi-weekly newsletters concerning promotions, new collections, and new inventory • Wrote and distributed press releases to sourced distribution lists to spread awareness of company news• Helped manage press sample requests as well as online order send-outs internationally and domestically