Gillian Byron Email & Phone Number

Toronto, On, Ca

• Manage go-to-market projects with multiple teams across sectors and service lines to develop and execute leading programs and campaigns including Private Equity, Consumer, M&M, Energy, Tax, Technology, and Consulting• Work with practice leaders to develop strategies and activate client-facing campaigns including thought leadership, reports, and events that best align to the leadership’s goals and priorities• Develop and recommend approaches to strategically elevate our brand in-market

• Collaborated with Marketing Manager to own the project plan and management of all client-branded campaigns including: intake of briefs, promotion of campaigns to internal stakeholders, creation and translation of digitally optimized content, oversight of campaign spending and tracking campaign performance in line with client agreements• Managed the administration and monitoring of job board licenses and postings to ensure effective utilization, which included processing license requests, liaising with delivery center leads to review needs, proactively promoting advertising options and monitoring performance

• Developed and executed social media strategy, created content and posted to our corporate and various panelist brands and channels; all in alignment with the Quest Mindshare marketing and communications strategy. • Lead conference and sponsorship opportunities, including contacting vendors and conference directors to coordinate logistics, advertising and presentations for global mrx conferences. (SampleCon, Succeet21, Quirk's New York, London and Chicago)• Executed and maintained high quality panelist community management across a variety of platforms.• Supported the launch of the Quest Blog and coordinated with various teams to create content, edit and execute articles.

25 York St, Toronto

• Optimized social media presence by analyzing Kinross’ and competitors’ social feeds, developing content calendar and creating content.• Conducted competitive analysis, performed extensive research and determined media trends amongst key industry peers.• Monitored, tracked, analyzed and reported editorial and social media coverage on a daily and weekly basis.• Sourced, curated and distributed daily news updates featuring relevant stories about Kinross, its peers, financial markets and the commodities industry. • Assisted with other external and internal communications duties on an ad hoc basis.

Bachelor Of Arts - Ba, Honours Communication Studies

Activities and Societies: Residence House Council, Upgrade Council Residence Representative, Communications Student Association (Executive)

Certificate, Social Media Marketing

SEO & Paid Search, Social Media Analytics, Content Strategy, Facebook & Instagram Marketing, Social Media Marketing, and Community &.

Certificate, Sociology

• Sociology (Holyrood Campus) • Gained an international perspective on sociological issues by studying with classmates from France, Italy.