Gillian Smith Email & Phone Number

Miami, Fl, Us

Carambola Consulting has more than 20 years of award-winning marketing and communications expertise, bringing the innovative thinking, strategies and execution necessary to help you achieve your goals. www.carambolaconsulting.net

Reston, Virginia, Us

Started as a marketing and communications consultant to NextNav in 2020, and was hired as VP of Marketing, becoming the company's Chief Marketing Officer. Led the marketing and communications for the company, including helping the company on its journey to become publicly traded in October of 2021.

Reston, Virginia, Us

Winter Haven, Florida, Us

• Led LEGOLAND Florida’s marketing and sales team, overseeing volume and revenue for the entire resort (including park, waterpark, Hotel, Beach Retreat and Pirate Island accommodations) across all channels including consumer, online, trade, walk-up, Annual Pass and education. • Conducted resort’s first pricing elasticity study to understand consumer pricing dynamics in the most competitive theme park environment in the world, resulting in increased park volume and revenue in first year in role, exceeding volume targets.• Successfully launched LEGOLAND Florida’s largest capex project, The LEGO Movie World, in partnership with Warner Brothers and LEGO, including creative campaign development, public relations, and promotions, resulting in higher awareness and visit intent for The LEGO Movie World than previous LEGOLAND launches. Grew volume and revenue for the resort and stole share from competitors. • Launched resort’s first mobile app exceeding targeted downloads and the first annual pass monthly pay program, driving incremental annual pass sales.

Boston, Ma, Us

• Serving as the organization’s first Chief Marketing Officer, and a member of the Senior Leadership Team during a period of high growth for one of the largest education and national service non-profit organizations in the USA.• Launched an award-winning marketing campaign (#makebetterhappen) to drive awareness of City Year from 25% to 51% among college students nationally. City Year became a Top 100 ideal employer by college students. • Led the development of a new website for www.cityyear.org resulting in an increase in unique visitors by 20% and increased engagement; developed first digital advertising strategy, including SEO, SEM, and lead management.• Created a new framework for communicating City Year’s work, and trained staff and board members nationally to improve messaging.• Developed strong social media presence and trainings for corps members to ensure proper usage of social media reflecting legal need to protect students.• At the request of the CEO, received additional responsibilities to manage the Recruitment and Admissions team (more than 90 individuals) to recruit and select the 2016-2017 corps of more than 3000 young people. Launched a new application and applicant tracking system.• Executed cause marketing and CSR strategies and executions for several corporate partners.• Spearheaded City Year’s involvement in a PBS documentary, “All the Difference”, including a White House screening.

New York, Ny, Us

• Served as the organization's first Chief Marketing Officer. Led a 40-person marketing team through Teach For America’s highest growth period, serving as a member of the Operating Committee. Increased team diversity and strength (as measured by Gallup).• Developed first comprehensive recruitment marketing campaign, which was a critical factor in a 145% increase of applications for the corps over the course of three recruitment cycles.• Recruitment efforts for 2010 resulted in a 30% increase vs. previous year, with organization becoming a top 10 of most desirable employer for college graduates.• 82% of recruits indicated that marketing materials were a critical factor in their decision to apply.• Restructured marketing team to include digital and insights functions, which redesigned the website, led the creation of an extranet for alumni and corps members, launched successful online media campaigns, and developed strategic insights to answer key questions for all organizational areas.

Miami, Fl, Us

Senior Director of Media and Interactive • Management of media budget exceeding $250 million, including national and local allocation, as well as all general market, African-American, Hispanic, and Kids. New approaches to media led to significantly greater advertising awareness with less funding, playing a key role in turning around a negative sales trend.• Led the first media agency consolidation for Burger King Corporation globally, consolidating media buying and planning across a single agency in Germany, UK, Mexico, Holland, Spain, Sweden and Canada, resulting in millions of Euros saved.• Became the first advertiser to ever sponsor free television show downloads on an internet channel and the first advertiser to place Superbowl advertising on mobile phones.• Relaunched bk.com with an intuitive navigation and the first-in-category mobile site. Doubled site visitation. • Responsible for all interactive initiatives, including website, online media, and all microsite development. Subservientchicken.com became a pop culture icon that generated more than 350 million hits in 6 months, and received a Golden Lion at Cannes; “Advertising Age” named it as a Top Campaign of the 21st century. Advertising Manager • Collaborated with various advertising agencies to produce more than 200 television and 250 radio commercials annually, including all national, Hispanic, African-American, Kid-targeted, local and test market advertising.• Managed entire advertising process from creative brief development through traffic of final produced commercials.• Conducted full agency review, and following agency selection, managed transition and agency orientation.Product Manager• Managed all marketing mix elements for breakfast product line, including Croissan’wich promotional and coupon offers which resulted in positive sales and traffic.• Conducted an operations test with market research to determine feasibility of a new coffee platform for entire Burger King system.

Us

• Managed all marketing mix elements of various Sunbeam and Oster household appliances, including breadmakers, deep fryers, rotisseries, indoor grills and wafflemakers ($70 million in total products). Drove increased sales through additional store placements and promotional inserts.• Launched www.oster.com in nine weeks for the larger Oster brand, overseeing and approving website design and content development. Site received more than one million hits in less than three weeks.

Atlanta, Ga, Us

FANTA Brand Manager• Responsible for all marketing aspects of brand Fanta (Germany’s second largest soft drink), including management of a $20 million budget. • Conducted full brand business review for worldwide marketing director, identifying key issues and development of key business indicators as well as the long term destination and strategic initiatives in 1999.• Developed and executed the first integrated brand activation program for Fanta, including TV and radio ads, outdoor media support, promotional TV spot, presence event tour, POP material and promotional packages.• Selected and managed of Fanta brand group assistants, including overseeing their respective projects.SPRITE Associate Brand Manager• Following a 6-month contract, promoted to Sprite Associate Brand Manager (bypassing a 2-year trainee program). • Managed various elements of the marketing mix for brands Sprite and Sprite Light (incl. media and promotions).• As part of the Sprite Brand Group, worked to turn a 2-year negative trend in German Sprite sales to +5.4% growth. Relaunched the beverage under the "Obey Your Thirst" campaign.• Worked as a core member of an interdepartmental team to develop a promotion linking prizes to the purchase of a product for the first time in Germany. Solely managed aspects of the promotion, including production of POP Material, bottler information, sales folder and promotional hotline.• Coordinated promotional prizes with the NBA, allowing Sprite to offer a grand prize previously never offered

Bingen Am Rhein, Rhineland-Palatinate, De

Recipient of a Fulbright / DAAD scholarship. Taught English in a German secondary school, grades 5-13.

Honors Bachelor Of Arts, Political Science And German

Education record