A marketing professional with over 20 years of CRO marketing experience, including significant expertise in the development and execution of both domestic and international branding campaigns and B2B marketing communications and lead generation activities. I enjoy:• Developing and implementing yearly go-to-market plans based on corporate objectives• Launching new brands; rebranding after mergers, acquisitions or shift in a company’s strategic direction• Developing internal and external communications plans for mergers & acquisitions, new service/product offerings, and growth/downsizing plans• Maintaining dynamic employee communications• Public relations activities and thought leadership campaign promotion• Project management and team management (experienced with cross-functional and Senior Management teams)• Event management: conferences/exhibitions, sales meetings, webinars and seminars• Oversight and management of outside design, advertising, web/digital and PR agencies • Digital strategiesSocial media/blog development and implementation• Website development, maintenance and search engine optimization (SEO)• Content development and integrated lead generation campaigns
Listed skills include Advertising, Marketing, Marketing Communications, Marketing Strategy, and 27 others.