Gillian Grefé Email & Phone Number

Writing impactful strategy for tech-driven brands at various stages of growth, lead positioning for launches and re-brands, creative directed and informed creative identity process.

Burlington, Vermont, United States

Teaching first years about Media & Society at my alma mater.

Denver, Co & Everywhere Else

Worked with consumer brands like Silk, Sunday, Vinyl Me, Please, and more to establish brand strategy, creative marketing solutions, and own content production.

Boulder, Colorado

Stood in as Marketing Director for Sunday, direct-to-consumer lawn care, in their GTM launch, hiring and managing external agencies and resources and managing all supporting creative.

Denver, Co

Saw interior design tech startup through Series A to Series C, re-inventing and updating the brand and consumer experience from social to product. Grew awareness, buzz, and loyalty significantly through creative execution and strategy.

Denver, Co

Managed and operated a strategy, marketing, and branding consultancy, working with startup clients. Acquired 10 clients within 1 year of business, including launches of Banza, Public Rec, and OSO.

Brooklyn, New York

Drove client work from inception through launch at the leading brand company for startups and new ventures, which included brand development for up to 15 start-up clients at once including Casper, Allbirds, Rocksbox, Keaton Row, and Sugarpova.

Brooklyn, Ny

Ran communications and creative marketing efforts for rapidly growing organic kids food brand; saw brand through acquisition.

Created awareness around monthly events and encourage sponsorships for these events. Participated as a board member of AIGA Colorado.

Denver, Co

Ideated, strategized, and compiled year-long marketing plans for national, organic CPG brands Muir Glen and Cascadian Farms.

Managed and executed social media and grassroots campaigns for consumer and B2B clients and notably created and designed social media monitoring tool to enhance value to clients. Pitched media and produced videos and photo shoots with short timelines and small budgets.

Worked with the Public Programs group as the in-house graphic designer. Responsible for signs, name badges and invitations for events such as the Aspen Ideas Festival and ACTII, a global leadership networking initiative. Worked as a monitor, manager, and concierge for seminars and conversations during these events.

Responsibilities included completing clip books, taking notes at client meetings, pitching stories over the phone to local media, blog pitching research, case studies, sending samples to bloggers and magazine editors, participating in brainstorm sessions, monitoring social media presence of clients and extensive research.

Ba, Public Relations

Minor in Graphic Design.

Leadership, Survival, Environmental Studies, Group Dynamics, Leadership Skills

I spent a semester in Patagonia, Chile with NOLS outdoor program to challenge myself to exploring in extreme conditions while perfecting.