Gillian Halbreich Email & Phone Number

New York, NY, US

New York, New York, United States

• Led the development and execution of creative projects including: large campaign launches, product and service designs, and market opportunity analysis.
• Implemented project management solutions that establish efficient processes, streamline workflows, and optimize resource utilization.
• Manage junior project manager.

New York, New York, United States

• Led a team of business strategists, experiential designers, visual designers, and copywriters in the production of high-profile, quality creative projects for emerging pet industry tech startups.

New York, New York, United States

• Collaborated with international channels on annual marketing plans and priorities; managed a 20+ in-house creative team (digital designers, copy, UX/UI, production, art directors, photographers) to ensure timely and on.
• Orchestrated the development of advertising content to promote the largest re-brand of Away Travel's core lineup. Played a pivotal role in the creative strategy and production resulting in a CTR of 24%.
• Managed the entire lifecycle (6-months) of the e-commerce site refresh including an updated design system, optimized guidelines for product detail page gallery, and linear paid video ads. Partnered with digital.
• Curated, implemented, and continuously accessed the asynchronous design review process and tracking system structure that reduced feedback time and increased overall operational efficiency for all marketing campaigns.
• Led the execution of three new store openings, crafting a design system for all future launches and directing asset builds.

New York, New York, United States

• Owned the forecasting, planning, and management of the annual marketing campaign calendar. This included: creating and managing detailed scopes of work, overseeing internal and external resource allocation, and.
• Supervised production of all creative content including brief development, concept alignment, brand adherence, shot-list creation, casting, post-production, and delivery for global commercialization.
• Directed two internal digital designers.
• Established a blueprint to engage external agencies which sped up production of e-commerce assets by 8 weeks.
• Implemented an Asana project and budget management system that greatly boosted production efficiency by 85%.

Greater New York City Area

• Led the development of all travel retail seasonal, launch, and promotional creative campaigns from conception to delivery across international markets and platforms.
• Oversaw sourcing of external agencies, production houses, and freelance content creation partners with a special focus on Asia-Pacific, Tmall and Hainan markets.
• Partnered with cross-functional regional teams and the global brand to ensure all marketing campaigns leveraged data-drive consumer insights and were strategically positioned in the competitive landscape.

Greater New York City Area

Spearheaded visual merchandising quarterly plan, sampling strategy and allocation, and collateral creation for North America product launches including Bluemercury, Sephora, and Shoppers Drug Mart.

Greater New York City Area

Greater New York City Area

Engaged in a Creative Operations Estée Lauder Assignment with the goal of improving brand collaboration. Partnered with the Aramis and Designer Fragrance teams to develop and maintain program timelines for product launches and analyzed creative spend.

Greater New York City Area

Bachelor’S Degree

Activities and Societies: Lang Dean's Scholarship

Mastering Product Management, Product Management

Certificate In Marketing: Digital Social Media

Education record

Activities and Societies: President of Habitat for Humanity