Gillian Herbert (Mulhere) Email & Phone Number

Stamford, Connecticut, United States

Stamford, Connecticut, United States

As Growth Marketing Manager, Enterprise Campaign Strategy, I drive new client acquisition for the SendTech Business Unit via end-to-end marketing campaign strategy, execution, and analysis reporting for online & offline channels. My key focus areas are demand generation, pipeline progression and client expansion opportunities:• Drive strategic revenue growth by reaching and influencing mid to large organizations via multi touch acquisition campaigns• Leverage customer analytics and data intelligence to create specific target account programs for key vertical opportunities• Lead BDR team to identify and hunt key decision makers from target customers and qualify sales ready leads• Partner with the GTM team to share and apply marketing learnings for market segmentation and opportunity identification• Deliver innovative content with product marketing and sales enablement teams to accelerate opportunities through a singular, cohesive buyer journey• Researched and onboarded new marketing automation software (Marketo) and developed lead scoring methodology to increase quantity and quality of leads for improved sales alignmentPitney Bowes (NYSE:PBI) is a global shipping and mailing company that provides technology, logistics, and financial services to more than 90 percent of the Fortune 500. Small business, retail, enterprise, and government clients around the world rely on Pitney Bowes to remove the complexity of sending mail and shipping parcels.

New York City Metropolitan Area

Promoted to Regional Marketing Director June 2021 in which I reported to corporate marketing at Penn Mutual home office. I partnered with the marketing operations team to introduce improved processes and solutions for field marketing. I was also responsible for leading the marketing efforts of three financial advisory agencies and each of their financial professionals across the Penn Mutual career system.

New York, New York, United States

• Directed the Penn Mutual NYC field office marketing strategy by collaborating with leadership to identify, align, and implement strategic goals to drive financial results• Provided full range of marketing support to financial professionals including brand and target market development, digital marketing strategy and campaign creation, tracking and reporting• Executed and iterated effective prospecting, re-marketing and nurturing campaigns via Salesforce Marketing Cloud to maximize engagement and revenue opportunities across client segments• Lead marketing strategy to grow the brand including website launch and development, search engine optimization (SEO), paid digital advertising, social media strategy and content creationPenn Mutual helps people become stronger. Our expertly crafted life insurance is vital to long-term financial health and strengthens people’s ability to enjoy every day. Working with our trusted network of financial professionals, we take the long view, building customized solutions for individuals, their families, and their businesses. Penn Mutual supports its financial professionals with retirement and investment services through its wholly owned subsidiary Hornor, Townsend & Kent, LLC, member FINRA/SIPC. Visit Penn Mutual at www.pennmutual.com.

New York, New York

New York, New York

Greater New York City Area

Greater New York City Area

Greater New York City Area