Gillian Koh Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

- Adopt an customer-led approach to build out audience strategies for emerging decor business at The Home Depot- Work in partnership with Data Science and Measurement teams to leveraging audience/customer data to drive marketing strategy and build a cohesive content strategy.

Atlanta, Georgia, Us

- Manages media strategy and responsible for media budget allocation across channels for various Decor departments. - Built full-funnel media strategy for an emerging business unit with annual budgets of over $100M, including setting up new content partnerships and collaborations with key partners. - Worked with cross functional teams across marketing strategy, audience strategy, data science and measurement to build an audience-based marketing approach. Piloted the first cross-department campaign with dynamic landing page experience for offsite to onsite creative consistency.- Oversaw execution of campaigns across all media channels for various departments and initiatives. Responsible for ensuring that media channels are productive and ensuring that their sales and traffic goals are met.

Atlanta, Georgia, Us

- Oversees strategy, planning and execution of select digital marketing channels for the $30+ Billion dollar Pro & Building Materials business line which comprises of Lumber, Building Materials, Plumbing, Electrical, Lighting and Millwork departments. - Analyzes data to identify trends and improve overall efficiency. - Collaborates with internal stakeholders to identify opportunities based on seasonality and trends and optimize digital marketing approach.

Atlanta, Georgia, Us

- Responsible for developing strategies, directing, and managing the Google Shopping and Comparison Shopping Engines across all departments at The Home Depot - Analyzed trends and developed financial models to optimize marketing spend, improving channel efficiency by 50% over two years. - Successfully transitioned a substantial of the program in-house while continuing to work collaboratively with external vendors to identify testing opportunities to improve efficiency.

- Developed near-term online and multichannel strategic priorities by engaging stakeholders across online enterprise to determine areas of focus and gain alignment on priorities effecting future manpower and resources allocations- Worked in cross-functional teams to conduct benchmark analysis of competitor e-commerce strategies and developed assortment growth strategy by identifying assortment gaps and analyzing sales performance of current assortment - Performed five-year online sales forecast based on drivers such as traffic and conversion rate while also taking into account consumer behavioral trends

Sg

- Developed liaison links with foreign government officials and monitored defense and political developments in Southeast Asia- Provided assessments and recommendations to aid in decision making processes based on knowledge of coverage and understanding liaison relationships between agencies- Organized events of various scales, with at least two major events involving military leaders and foreign government officials; collaborated across departments to organize four-day multilateral event with 150 international delegates - Mentored and provided on-job training for new colleagues

Singapore, Singapore, Sg

- Developed research materials and experiments- Gathered information from both primary and secondary sources- Conducted psychology studies

Singapore, Singapore, Sg

The center finances consulting projects undertaken by Singapore Management University Students for Small and Medium Enterprises in Singapore- Conducted research to understand current trends and analyze problems faced by client in Food and Beverage Industry - Developed a marketing and branding strategy to strengthen client’s business growth and improve sales

Master Of Business Administration (Mba), Strategy And Marketing

Social Science, Psychology

International Student Exchange Program, International Business

Science