To promote the importance of certification for the students, faculty, and practitioners of Public Health, setting a national standard and level of readiness through continuing education that is focused on emerging and established public health issues.

Duties: • Led the marketing and communications department, encouraging a collaborative, proactive, driven and positive culture • Guided the development of all visual messaging, from idea to launch, for company collateral, advertising, digital assets, promotions and events• Conceptualized and implemented strategic print and digital campaigns to promote the company's unique value proposition to consumers • Served as lead writer for CEO’s weekly company email, monthly public newsletter, and event presentations; and as editor for the content calendar, press releases, collateral and advertisements• Leveraged consistent CRM, community, social media and press out-reach to drive brand awareness and improve successful lead generation• Improved recruiting and retention by implementing a strategic Incentive Plan, boosting agent’s program and service adoption, and launching an impactful agent-centric marketing and events campaign• Worked closely with the C-suite and Board on goals, budgeting and contracts for the department, related vendors, projects and programs• Collaborated with provider to build an innovative and award-winning website, rich in content and strategic SEO for optimal page ranking• Managed the company convention, awards programs, and industry events, while supporting community outreach and philanthropic effortsAccomplishments: • Executed a comprehensive rebrand touching 700 agents across 28 offices, including brandmark, physical and digital collateral, signage, revamped website, new headquarters, marketing campaign and roll-out events obtaining local, national, and industry media attention• Earned top industry awards for Luxury Marketing, Website Innovation, and Brand, Property and Consumer Advertising

Duties:• Promoted company brand and awareness by designing and implementing strategic print and digital marketing campaigns, impactful social media content • Executed internal and external communication efforts, boosting public relations efficacy by providing compelling stories and access to our expert’s opinions • Set a vision for and directed all aspects of content, UX, SEO and lead generation for website, blog and CRM• Performed market research and competitive analysis to gain insight and an effective advantage for the company’s officers, agents, and market positioning • Managed annual budgeting and contract negotiations, company and industry events, and community-centric effortsAccomplishments: • Joined a new company to help them formulate, embrace and articulate an identity and brand, building it into the top luxury firm in its marketplace• Produced bi-annual luxury magazine, securing advertisers, writing and editing content, and designing layout. • Industry awards for Growth, Brand and Property Advertising, Luxury Marketing

Duties: • Improved company profits through tactical marketing plans for 60 stores in seven states, obtaining key sponsorships and partnerships to cross promote the company brand while managing over 250 events annually• Grew book and music events through writing and releasing impactful press releases, handling community, press and social media outreach • Served as talent liaison and event project manager, handling contracts, rider fulfillment, product orders, staffing, security arrangements and press Accomplishments: • Obtained over $375,000 in brand awareness and ad value for in-kind services for a reading program• Leveraged media relations and product purchasing to raise event attendance by 15% and sales by 20%, seeing a 15% increase in festival-related gross sales and increased product sell-through rates.

Duties:• Managed all aspects of high-profile special events, receptions and galas including significant televised productions such as The Kennedy Center Honors and Christmas in Washington, The PEN/Faulkner Award for Fiction, and social galas including the opening of Shakespeare Theatre Company’s Harman Hall.• Managed national whistle-stop tours, media events, and grass roots community outreach for large, national promotional campaigns for two federal agencies, • Served on the advance team as PR specialist, drafting and sending press releases and PSAs, securing coverage at each event, acting as community liaison while continuously working to secure national media coverage Accomplishments: • The 2000 Census ad campaign was ranked the second most effective campaign of the year according to AdTrack, a USA TODAY consumer poll, and the USPS CTC Express Campaign, which garnered millions in unpaid media promotion, won the award “Most Innovative Communication Strategy” by Promo Magazine in 2000.

Duties: High-end event management, client and vendor relations with long term relationship building, décor, lighting, menu selection, contract negotiations, rider fulfillment, sales and up-selling, securing entertainment, managing staff, offsite venue selection, BEO creation, and annual and event-based budgeting.Accomplishments: Per-event internal cost savings of 10% due to contract renegotiations, streamlined processes and improved communications between front and back of the house; 15% increase in bookings due to improved outreach and improved client relationships.

Duties: • Managed internal and external corporate communications, public relations and press releases, agent appreciation programs, award ceremonies, conference and events, executive retreats, competitive research and analysis, survey creation and focus group management, trend assessment, annual budget creation and electronic media management• Edited the company newsletter, creating content and increasing readership 15%• Developed and launched a loyalty card program aimed at client retention. • Served as project manager for website re-launch with 100+ pages of additional content, as part of rebrand Accomplishments: • Saw a 20% increase in company event attendance while decreasing per-attendee costs by 15%; Grew B2B participation by 55% for the Loyalty Card