'Culture is a big business. It is also a big social and economic commentator and critic. Culture tells us what we need to know about the world we live in, and about what we should pay attention to and why.' - Ana Andjelic - The Sociology of BusinessCreating and evolving living brands for the long term.My work bridges brand, digital transformation, experiential and story-craft to design emotionally meaningful, and commercially powerful, products and experiences for human beings within their creatively driven worlds.Over the past 20 years I have guided all flavour and manner of traditional and experimental work for the world’s most influential brands, broadcasters, agencies, educators and direct clients. My experience is broad and intersectional which enables me to cross insights and innovations across regions, sectors and consumer groups while leveraging expertise in: Global Brand Strategy, Digital Experience, Brand Experience, DTC Business Models, Membership & Loyalty, Consumer Insight, Campaign Innovation and the Modern Integrated Marketplace.Having lived and worked in Europe, America and Australia, emerging from the music , urban lifestyle and creative industries and channeling that knowledge into the commercial sector, I bring an instinctively international and culturally nuanced perspective to every opportunity. Let's talk.Brand Communications | Torrens University of Australia X Billy Blue College of Design faculty industry advisor | RARE with Google leadership academy 2022 | Advisory Board member.