C level consultant for high level strategy for both culture and fashion brands including Netflix, Chanel, Mulberry, Bergdorf Goodman's relaunch, Net-a-Porter, Farfetch, Levis, J.C.Penney, Old Navy, Vestiaire Collective, Selfridges, Amazon Fashion (US/EU), Helmut Lang, & across all brands of Paris Hilton's 11:11 Media Group, amongst others. Regularly consult with brands to help them figure out how to stop paying lip service to responsible fashion, because in 2013 I launched Byronesque...The editorial based brand that has modernized the vintage fashion industry. Winner of a WWD Clio Image Award. Re-issued Helmut Lang, created the largest sale of Margiela with the most viral campaign for vintage that got us noticed and into trouble. Relaunched the Claude Montana brand, cult London streetwear brand Vexed Generation and NY's infamous As Four collective. Initiated Future Vintage category, the in-season items to buy and wear for a long time. Curated and wrote the exhibition 'Martin Margiela: In the Void', at the Parodi Costume Museum, Miami.Otherwise. Londoner, started at M&C Saatchi working with brands like British Airways, Ministry of Sound, Sky TV, ITV & the ill fated Millennium Dome, (sorry). Went on to be part of the Fallon London start up team. Worked on BBC Radio 1. Lee Jeans. Campaign Magazine (UK's Adage), described me as ‘Inventive & open-minded… advertising’s future.’ (Turned out advertising, as it was, had no future).Moved to New York to be strategy director at dRush, a joint venture between Russell Simmons & Donny Deutsch. Worked on Coca-Cola, HBO, Courvoisier Cognac which won the CoolbrandLeaders award from the International Brands Council and Busta wrote a #1 record called Pass the Courvoisier, (not a coincidence).Went solo. Continued to work with Courvoisier. Created 'Atelier Courvoisier', a luxury fashion business for Allied Domecq. (Interesting and sorry). Worked with Agent Provocateur, Virgin Atlantic, HBO & Penfolds Wine. 'The Campaign for Little Britain'​ I created for Virgin was selected as one of the 150 Winning Campaigns for the New Communications Age in 2008, featured in the book 'Advertising Next.' Did the Google modular phone (terrible idea), a start up strategy for McKinsey, the strategy for Virgin's cruise ship and then placed Gareth Pugh to design the uniforms. Have a good run of pitch wins; tend to solve the creative brief quickly so that more time can be dedicated to creating good ideas together. My strategies end up being the campaign idea.Based between Paris, London and NYC.