Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2021 Best Workplaces in NY, Fortune’s 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

Responsible for building the marketing organization to support Cornerstone's business in Greater China, Japan, Australia-New Zealand, ASEAN and India. My goal is not only to ensure that Cornerstone is the leading talent management solution provider in Asia Pacific but also to ensure that we have a positive impact on the economies and communities in which we operate.

Enterprise Content DivisionIIG (whose portfolio includes former Documentum, Captiva, Syncplicity) is a division of EMC providing increasingly cloud based business management solutions. My key role is to drive awareness, lead generation and account based programs to support our APJ Sales team and our partner solutions ecosystem. Key focus on industry solutions for highly regulated industries such as Energy,FSI and Lifesciences. Managed a dedicated team and the transition to a matrix team within the unified EMC marketing infrastructure. Managed key engagements with PR and analysts. Supported campaigns to recruit partners. Drove customer "Momentum" program. Engaged with Corporate to drive digital marketing programs and build our online communities.

Key focus was around Corporate Communications, Launches, Planning and Strategy. Key driver for NetApp global branding initiative roll out in APJ to internal and external stakeholders, customers, partners and media. Managing the APJ team and external agencies for PR. Strategic planning and segmentation building focus for Storage 5000. Lead pilot for inside sales roll out in APJ.

Responsible for go to market strategy and marketing plan, building infrastructure for awareness and lead generation campaigns. Managed matrixed regional marketing team. Worked closely with HQ and EMEA to drive repeatable lead gen programs as well as targeted campaigns for account based marketing. Special focus on Analyst relations for APJ.

Responsible for Field Marketing for South Asia region. Built plan for region key focus Singapore, Malaysia, Thailand and India. Hands on execution of lead generation campaign and close alignment to sales teams and revenue targets. Drove customer loyalty and reference programs. Managing and building marketing team of six and PR agencies in each country. Managed communication and integration with JD Edwards post acquisition.

Oracle established its Singapore based APJ HQ in 1994. As part of the first APJ Divisional marketing team my first role was APJ Marketing Executive focused on regional coordination and planning major events 1994-6, Corporate Communications 1996-8, Business Planning & Strategy looking after market research and analyst relations 1998-2000. Global Program Manager Oracle 9i 2000-02 driving campaigns to promote Oracle 9i Database and to build the Oracle iDevelop brand and community in APJ.