Gilly Sasson Email & Phone Number

Tel Aviv District, Israel

Israel

Creating the global marketing strategy for integrating PepsiCo products and brand into SodaStream offering. Developing and leading the marketing & communication workplans and execution, budgeted $5M. Global interfaces with 15 foreign marketing managers as well as managing 4 local marketing managers. Execution: leading the development of on/offline branding content, hiring international presenters, and managing supplier engagement.

Israel

Managing NIS 90M worth advertising & branding of all milk brands: HaChef Halavan, YOLO, Yoplait, Pireus and boutique cheeses. Directing a professional marketing team. Leading multi-media advertising: on/offline sales promotion productions, digital marketing, impact social networks via influencers, bloggers and campaigns.

Israel

Launching Partner’s brand: leading market surveys, development of branding strategy and constructing marcom process and methods (after departing from Orange). Launching Partner TV including conducting research, building marketing strategy and leading campaigning via media, creative and on/offline productions. Directing the marcom operation which included working with a Swiss branding company, multiple suppliers, 4 direct reports and cross-organizational interfaces.

Israel

Managing the cellular marketing activities in fields of retail, customer service, IT systems, customer acquisition and retention. Working closely with the corresponding departments.

Directing the development of marketing & advertising strategy and leading market research for salient clients: Super Pharm, Unilever brands, HOT, Strauss chocolate brands. Leading communication & liaisons with the global advertising corporation Saatchi & Saatchi. Managing a planning group.

Building and executing branding and marketing of YES channels. Managing the company’s websites and video pages on Walla’s portal, including content management and digital advertising.

2006-2008 Marketing Project Manager Marketing Division Headquarters Managing a cross-organizational project for enabling phone number mobilization. Building the company’s marketing infrastructure including BI, IT interfaces, engineering and methodologies. Reporting to the CEO.2003-2006 Brand Manager PelePhone