David Gilman Email & Phone Number

New York, Ny

A fiercely distinct message. A smart, sticky tagline. Crisp content that tees up an urgent call to action.We call this "vivid." A few examples of how we deliver it: • COGNITIVE NETWORKS: Its Smart TV technology identifies programs in real time and infers who’s watching, so that advertisers can find targets concealed by broad demographics. Facing skeptics still loyal to dubious set-top box data, CN tapped us for a series of presentations designed to prove that "showtime” is more profitable when networks know who’s watching in real time.• PEPSICO: For her first trip to China as PepsiCo's CEO, Indra Nooyi tapped us to write her keynote ─ a promise to bring safe drinking water to China's driest regions. China's markets open slowly; sellers must prove their worth. In vowing to fight China's water shortage with unexpected resolve, Indra did exactly that. • DELOITTE: Give us a day, Deloitte tells clients, and we’ll move you closer to your next stage of growth. Its method: DeepDive™ ─ a day of high-velocity brainstorming, prototyping, and feedback loops. Asked to market it, we cast DeepDive™ not as another “strategic-planning solution” but as an urgent intervention to harness the collective IQ.• VENDAVO: "Can you get me a bylined article in The Economist"? asked our client. We can. Step one: Produce the article – a crisp argument against impulsive discounting. (Vendavo's software drives margin optimization.) Step two: Submit the article and let it speak for itself. It did. The piece was published under our client's byline.

New York, Ny

When Michael Milken engaged this communications firm to represent him, I was recruited to craft talking points, speeches, opinion pieces, and other content for use by Milken and his surrogates in support of high-yield bond financing. Among the highlights: a front-row seat to Arthur Liman at work – the distinguished litigator who represented Michael.

Purchase, Ny

Developed communications strategies, generated media coverage, and produced executive communications for the international soft-drink division of PepsiCo. Among the highlights: managed the overseas launch of New Coke, a preemptive strike by Pepsi to capitalize internationally on U.S. consumer backlash. (Said differently: We launched the product because they wouldn't.)

New York, Ny

Co-produced Peat Marwick's (now KPMG) premier marketing piece at the time – a lush quarterly magazine that delivered thought leadership through interviews with top CEOs, world leaders, academicians, and assorted mavericks. Among the highlights: To test President Reagan's claim that "confidence is in the air,” I spent three days grilling three economists, all Nobel Laureates: Milton Friedman, Paul Samuelson, and Wassily Leontief. "Confidence is growing," asserted Friedman, a noted monetarist. "You call this confidence?" countered Samuelson, a rival Keynesian. But Leontief offered the best line: “Changing in the direction of the 19th Century is not the smartest thing to do.”