Cathy Gilmartin Email & Phone Number

Ireland

As Head of Marketing at HCS I have taken the lead in driving all aspects of the marketing mix. My key achievements include:- Spearheading a complete rebrand, from concept to execution, to align the company’s image with its strategic goals.- Leading the development and execution of integrated marketing campaigns, both online and offline, that generated significant customer engagement and business leads.- Managing the relationship with a top-tier PR agency, bringing in industry experts to increase brand visibility and positioning Novi as a thought leader in the IT sector.- Growing the company’s social media presence by 900%, fostering a strong and engaged community across platforms.- Overseeing a diverse range of advertising campaigns, including digital, print, and event sponsorships, which boosted brand awareness and customer acquisition.- Planning promoting and executing industry events both virtual and in person, in conjunction with our tech partners Dell Microsoft and Fortinet and our distribution partners Micro Warehouse and Exertis.- Analysing data from campaigns to assess performance, identify key success factors, and optimize future marketing strategies based on data-driven insights.- Proficient in leveraging a wide range of marketing platforms, including email marketing (e.g., Mailchimp), social media advertising (e.g., Facebook, LinkedIn, Instagram), Google Ads, and SEO tools, to create targeted campaigns that drive measurable results.- Building and maintaining solid working relationships with key industry groups, partners and suppliers.This hands-on leadership role has enabled me to deliver measurable results, effectively positioning HCS within a highly competitive marketplace.

Novi offers security oriented IT Services that reduce risk and enable growth. We avoid fire fighting, we focus time on advising and consulting and not just on fixing big problems. Our proactive support model includes 100 point checks on customer IT systems and reduces unplanned outages by 87%.We design and build security into everything we do and we help you educate your staff in cyber risk awareness. We identify and report on approx 350 threats per day and update all engineers when new risks occur. Our security solutions reduce cyber risk by 97%. At Novi we are passionate about helping customers grow through better IT. We focus on implementing IT solutions that are integral to creating a high performance business. Our agile infrastructure and cloud solutions scale as clients grow reducing capital outlay and future proofing investment in IT.

TRC deliver IT solutions to the retail and SME sectors across Ireland and the UK. This was a new position in the company requiring the set up of the entire marketing function including appointing agencies, setting up processes and onboarding new tools. Reporting to the CEO I worked a mix of home/office proving I can work independently.•Rebranded and relaunched company as TRC Solutions •Devised and implemented cross channel, go-to-market campaigns to break into new market and grow market share. Grew website traffic by 40-50%, delivered 15-20 leads per qtr and raised 350k in converted sales.•Responsible for creative development across all marketing materials including press ads, online ads, social media posts, customer testimonials, case studies, datasheets, infographs, videos•Created and implemented the strategy for all social channels including Facebook, Twitter, LinkedIn, YouTube and PPC ads•Devised and created blog schedule focusing on current trends building thought leadership profile •Appointed and managed agencies•End-to-end management of events including stand design, collateral creation and pre and post event marketing•Solely responsible for redesign of company website writing all content and liaising with web and graphic designer to deliver SEO optimised, customer facing, modern website•Used CRM tool to manage different data lists and implement targeted segmentation methods •Onboarded Marketing Automation and lead generation software creating lead nurture tracks to build ongoing pipeline •Researched and crafted customer case studies, whitepapers, product datasheets, brochures, customer testimonials and videos•Designed and created email newsletters and email campaigns•Used project management and collaboration tools to effectively manage my time and resources•Liaised with global partners and internal stakeholders cultivating good working relationships•Measured and reported on performance using social monitoring tools and Google Analytics.

Barretstown needs to raise €4.5m in funding annually to run its programmes for children with serious illness and their families. My role was key in generating the funds through promoting the Barretstown brand, communicating its values, generating interest and enthusiasm for the charity whilst maintaining its professional reputation as a highly valued service in the medical sector. • Setup from inception and ongoing management of all digital media communications. Facebook page (built to 23k+ followers), Twitter account (2k followers), LinkedIN profile and group, Google+, Pinterest, You Tube channel• Co-ordination of fundraising events liaising with partners, supporters and management of all event marketing and promotion•Use of online tools such as Hootsuite and Nutshell Mail to ensure maximum impact and monitoring of brand online•Built ezine list of 12k supporters•Create and execute regular ezines using online email solution with avg CTR of 25% (above industry avg)•Management of supporter data using sophisticated segmentation to ensure timely and relevant communications •Redeveloped Barretstown website (www.barretstown.org) incorporating latest trends in web design, including ezine sign up, online donations, online purchasing, blog, social media links and video. Liaised with web agency to ensure project delivered on time and within budget•Analysed & reported web traffic trends using Google Analytics and, online advertising results (Facebook ads and Google Adwords)•Design and copywriting for all marketing collateral including supporter magazine•Managing third party suppliers including web agency, printers and graphic designers

Siebel Systems provided sophisticated banking software solutions to tier 1 financial institutions around the globe. As Marketing Manager I had sole responsibility for a broad range of marketing activities targeted to high-level executives in global banks.•Planning & execution of integrated strategic marketing campaigns to promote brand awareness, communicate corporate positioning, generate leads, educate prospects and enhance customer relationships. •Analysis of competitor activity, market trends and customer requirements •Redesign of Eontec website and corporate positioning and branding •Design, creation and delivery of successful online marketing comms generating leads and sales pipeline. Accurate tracking and measuring of success rate. •Management of direct mail activity ensuring close integration with online communications. Daily management of direct marketing agencies. •Professional communication of leads, interest indicators and prospect activity to global sales teams and executive management team •Extensive copywriting and editing. Completed a Diploma in Copywriting.•Ongoing management of contact database incorporating segmentation strategy to ensure relevance of communications. Updating and synchronisation of data to ensure accuracy.•Appointing, briefing and managing third party suppliers including design agency, printers, direct mail houses, multi-media agency, telemarketing agency, PR agency•Professional liaison with internal departments including product experts, executive management, sales and finance•Creation of accurate prospect database and generation of sales pipeline through cost effective online campaigns achieveing an average CTR of 35%•Management of joint marketing initiatives with Eontec partners – IBM, BEA and Sun•Key achievement: Managed 1st-ever customer experience survey of top 300 banks worldwide; positioned Siebel as industry thought leader, generated more than 30 qualified leads, and resulted in 40+ articles in global press.

NewWorldIQ provide an online marketing solution, which enables marketers to create and deliver targeted, online communications to their customer base. •Delivery of eComms workshop to senior marketing professionals within high profile companies, such as Bewleys, Eircom, UsitNOW, Sabre and Galileo. •Consultancy with clients on marketing database design and structure including techniques for growing database and customer profiling.•Delivery of strategy reports to clients containing detailed Marcomms plans •Account Management and customer support maximising interpersonal and problem solving skills.•Preparation of presentations, articles, factsheets, whitepapers, brochures and online ezine, utilising copywriting and design skills.•Design and delivery of result driven online campaigns for clients to achieve greater return on marketing spend, increase sales leads and encourage customer loyalty. Tracking and measuring campaign response.•Internal sales support including writing proposals, responses to evaluation questions and contributing in sales meetings. •Research into online communications and customer relationship building best practices, techniques and know-how. Compilation of results using information evaluation skills.•Key achievement: design of marcomms plans for high profile companies which when implemented achieved significant return on investment

Involved, since launch, of Europe’s first internet bank. As part of a marketing team of 3 initially, contributed to a wide variety of innovative on-line and off-line initiatives.•Planning of marketing campaigns in a highly competitive market segment considering message, brand placement, media choice, creative execution and copy•Project management of the full marketing mix including TV advertising, press advertising, online banner advertising, promotional and technical CD production and ad hoc promotions in a fast moving, dynamic environment•Planning, design, development and management of direct mail activity aimed at new customer acquisition which successfully exceeded targets proving ability to meet targets and objectives•Managing relationships with major London-based advertising, PR and media buying, online and web agencies and internal departments •Copywriting for newsletters, direct mail pieces, promotional material and website •Sourcing, training and managing the relationship with third party suppliers including call centres and fulfilment houses•Managing joint marketing alliances with major online and offline companies e.g. ebay, lastminute.com and Gateway•Key achievement: designing, managing and delivering a highly successful Member Get Member scheme which exceeded targets by 40%

Key member of a growing marketing team responsible for the development of a profitable marketing mix with particular emphasis on lead generation.•Responsible for all aspects of event management including evaluation of events considering target audience, cost, logistics and potential benefit•Pre and post event marketing and follow up •Solely responsible from conception through to implementation of Direct Marketing campaigns into financial services organisations in UK, Ireland and Holland •Management and cost negotiation with third party suppliers including design house, list suppliers and printers•Responsible for marketing/editorial content on website and registering of site with online business directories•Key achievement: achieving and exceeding monthly lead generation targets and creating and maintaining a prospect database for targeted direct mail activity

Professional Diploma, Digital Marketing, 80%

Ba Hons, History, 2:1

Diploma, Marketing

Diploma, Copywriting