Preston Gilmore Email & Phone Number

Denver, CO, US

Work From Anywhere, Remote, OO

Toptal is the world’s largest network of highly-skilled freelance professionals. We connect high-caliber talent to companies all over the world, servicing over 10,000 clients in more than 80 countries.

Hoboken, New Jersey, US

• As a Campaign Manager at Walmart Connect, I envision, plan, and execute innovative campaigns that reach and influence millions of customers across digital channels. I leverage my expertise in content marketing, SEO.
• Building and delivering media plans for new client opportunities using strategic insights and best practices to introduce new clients to the marketplace and scale their marketing efforts.
• Partnering closely with internal teams including account management, sales, and advanced analytics to define metrics and measure success of campaigns using internal analytics.
• Demonstrating diligence, attention to detail and adherence to Walmart Connect’s best practices throughout the full digital campaign life cycle (from pre-sale to post-sale).
• Managing the day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing and the performance of various campaigns

Englewood, CO, US

• Envision, plan, and execute innovative full-funnel marketing strategies to acquire customers, launch new products, and strengthen DISH Networks wireless ambitions. Presently executing campaigns across digital channels.
• Develop metrics and insight-driven reports to assess and monitor performance against marketing objectives and budget.
• Work with various marketing experts to implement full funnel direct-to-consumer strategies in digital tactics including search, programmatic, and paid social.
• Devise and conduct A/B testing to determine best practices across digital tactics and websites.
• Determine and document best practices across various direct-to-consumer channels.
• Write briefs inspiring agencies to develop compelling and effective digital creative.

Fargo, ND, US

• Increased our sales pipeline and prospects by developing product positioning, value propositions, and messaging that resonates with our audience. Created product-centric collateral such as emails, blog posts, webinars.
• Led our go-to-market strategy and execution for all products, partnering with cross-functional teams including sales, marketing, and customer success.
• Supervised product category performance to identify and improve underperforming products and categories.
• Owned product messaging and positioning for our entire product catalog that differentiates GoodBulb and speaks to our customers by understanding customer needs.
• Developed and communicated marketing plans, campaign results, and project recommendations to leadership.
• Developed compelling product-centric content for prospective and existing customers including emails, blog posts, webinars, product videos, and sales sheets.

• Worked closely with the GM and owners to ensure the successful day-to-day operation of our roadhouse. Collaborated with external parties in the coordination of events and special promotions. Maintained adequate.
• Controlled payroll and expense through maximizing staff productivity, properly and efficiently allocating labor, and monitoring monthly store expenditures against budget.
• Utilized monthly financial reports to monitor and control expenses, improve profit margins, and control inventory levels.
• Protected company assets by ensuring that all policies and procedures are consistently enforced and adhered to by staff and suppliers.
• Minimized inventory shrink through regular physical inspections, monitored high-risk areas for internal/external shrinkage, and by taking necessary steps for remediation.
• Ensured consistent and excellent customer service is being delivered by knowledgeable and professionally trained staff.

• Grew The Spectrums’ paid and organic social channel’s reach and engagement by working across our reporters, photographers, Chief of Staff, Business Leads, and Retail Advertising teams. Crafted a compelling social media.
• Strategically planned and executed paid social media ads on Facebook, Instagram, and Snapchat based on our goals and audience.
• Achieved a 5.89% CTR across Facebook Ads compared to a 0.90% Facebook average.
• Developed comprehensive social media campaigns with a focus on growth and trends.
• Analyzed and monitored social media campaigns using social insights, Google Analytics (GA), and HootSuite reporting tools.
• Implemented tracking metrics for newspaper stands and built performance dashboards.

San Francisco, CA, US

• Became an integral part of a fast-paced FinTech startup company that had a successful exit in 2019. Applied knowledge and love of social trends to inform social media strategies and campaigns. Worked.
• Collaborate with the sales team for loan set up via Salesforce.
• Supported the Product Manager with competitive research.
• Assisted the CEO with administrative tasks such as mail, billings, and meeting preparation.
• Worked closely with various departments including the founding team to grow the business.
• Researched competition and maintained our competition tracking documents.

• Created and shared compelling content to promote the iHanger and the Flight Deck (Co-working space). Aligned our business objectives with our editorial calendar and social medial strategy. Executed approved campaigns.
• Kept in regular communication to ensure the Innovation Hangar is meeting the needs of its community members.
• Prepared conference room(s) as per request from community members.
• Established, curated, and designed blog content using Canva and Pablo by Buffer.
• Gave tours of the space to interested prospects, selling the story of Innovation Hangar, and what it means to be a part of the community.
• Collaborated with various departments to publish social media content.

Full-Stack Software Engineering, Computer Software Engineering

Bachelor’S Degree, Economics And Business Administration

Digital Marketing Nanodegree Program

Education record

Education record

Self-Directed Learning Program