Gil Niv Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

MetrixLab is a leading global research agency, with pioneering digital technologies, serving clients in 90+ countries, including more than half of the world's top 100 brands.We have phenomenal quant and qual teams who specialize in matching the best research approach to address our clients' business problems, with a great emphasis on speed and efficiency.

Greater Chicago Area

 Manage and grow a portfolio of clients across multiple industries and research practice areas Strong year-over-year growth with $5M+ sales in 2021, including Fortune 100 clients Match specific client business needs and challenges with the right research solution and approach, leveraging a wide range of research tools and methodologies in both qualitative and quantitative Work closely with project execution teams as well as other Ipsos support groups to provide guidance, serve as an escalation point and collaboratively address problems and issues to minimize adverse impact on client relationship and growth potential

Greater Chicago Area

Accountable for providing market and customer insight to support business planning, marketing strategy and product development; managed simultaneous research and intelligence projects across multiple markets to deliver actionable and relevant insight to senior executives.• Refocused primary research on high-priority business needs to ensure relevance and actionability: - Overhauled brand study tracking program to better reflect market dynamics, address unmet business needs, strengthen research integrity and dramatically improve insight and focus. - Developed new primary research for competitive product assessment, buyer behavior and preference analysis, dealership performance evaluation and marketing effectiveness measurement.• Other primary market research projects included market exploration and segmentation, product development, win/loss analysis, web site evaluation, competitor ‘deep-dives’ and copy testing.• Successfully launched and implemented a new corporate Market Intelligence portal; effort included RFP development, vendor selection, stakeholders engagement, service customization and calibration.• Responsible for vendor management and selection (worked with 15+ different vendors)

Chicago, Il

Leadership member of continuous research group; principle responsibility for new retail “Voice of Customer“ program, including development, sales and delivery; managed team of five.• Provided clients with customized analysis on the impact of their retail operations on customer loyalty and advocacy, including benchmark performance measurement on a person, store and region levels.• Standardized project management (using PMO guidelines) across client programs and streamlined operations to significantly improve scalability, enabling 10,000 completed surveys per day. • Addressed initial program execution difficulties and client frustrations by designing a comprehensive call center certification program, implemented across 7 call centers in 4 countries. • Led RFP reply efforts on large-scale projects, including in-person sales presentations; managed key client relationships; developed and implemented client & vendor Service Level Agreements.

Greater Los Angeles Area

Supported strategic initiatives and product development by designing and managing customized primary research, including analysis and presentations, RFP development and vendor management.• Developed ‘go-to-market’ plan for new product line (HSA), which included identifying new market segments and unique customer value propositions through primary and secondary research. • Key market research work included market segmentation, product selection and usage, advertising effectiveness and customer analysis using proprietary online reporting tools.

Greater Los Angeles Area

Led the company's foray into Mexican market with responsibility for research design and execution, analysis and delivery, client management and sales; supported sales, execution and delivery of other key North American research programs; managed teams of up to 6 researchers. Key research areas included:• Product evaluations, with a focus on detailed quality and performance measurement.• Customer experience at retail locations (sales, service, finance).• Impact of customer experience and initial expectations on loyalty and advocacy.• Brand loyalty trend analysis; shopping behavior and preferences; customer-loss analysis

Tel Aviv, Israel

Led business development and penetration efforts in company’s emerging markets: Asia Pacific and Latin America; developed partner relationships with lead solution integrators; closely supported local sales teams in winning initial business. • Increased Asia Pacific revenues from $560K to $4.5M and in Latin America from ~$1M to $7M+.• Personally led local team in Mexico to secure first deal by turning around customer favoring competitor.• Led cross-functional “turn-around task force” to save largest client implementation• Managed product development efforts, overseeing internal and external resources, to add new functionality demanded by clients and necessary to enable further market growth.

Greater Los Angeles Area

Developed new global Voice-of-Customer research platform with responsibility for research design and execution, analysis and delivery, client management and sales; supported sales, execution and delivery of other key North American research programs; managed teams of up to 6 researchers. Key research areas included:• Product evaluations, with a focus on detailed quality and performance measurement.• Customer experience at retail locations (sales, service, finance).• Impact of customer experience and initial expectations on loyalty and advocacy.• Brand loyalty trend analysis; shopping behavior and preferences; customer-loss analysis

Israel

Mba, Marketing

Ba, History And Political Science

Activities and Societies: Graduated with Honors, Dean’s List