A marketing executive with a strategic mindset focusing on leveraging data, innovation & creativity to drive business results, providing digital marketing counsel to internal teams and four internal business segments including Individual, Group, Medicare and Medicaid. Manage and leverage enterprise-wide marketing spend to optimize return, collaborating with business leaders to meet growth objectives, and coordinate with digital, IT and data teams to support the delivery of an exceptional experience for target audiences including members, providers, brokers, and employers. Deliver growth campaigns consistent with research and brand voice and develop clear line of sight to channel performance, market-building metrics and operational support required to meet business objectives.

In his role as Director of Interactive, Gil oversees the interactive group and is responsible for strategic planning and implementation that generates cross-platform audience engagement across the customer life cycle. Gil brings a diverse strategic background and methodology strengthened by more than 10 years of working with companies ranging from start-up to Fortune 500 corporations. He has extensive experience in creative conception, user experience, process improvement, and leadership of cross-functional teams. Gil’s current list of clients includes: Nike, Desert Botanical Garden, Valley of the Sun United Way, TriWest Healthcare Alliance, and Zumiez.

Gil Rodriguez, Director of Creative Services Gil has grown with I-ology, starting in 2000 as a lead Web Designer, quickly moving to Creative Director, and now serves as the Director of Creative Services. In this role as a senior strategist and executive team member, Gil oversees all activities related to brand management, creative direction and client relations. Today his specific responsibilities include developing, maintaining and managing I-ology's brand identity through graphic design, creative direction and market relations. In guiding the firm's creative focus, he develops innovative, compelling concepts that capture the essence of I-ology’s clients’ and deliver significant return on investment. Gil also focuses on broadening I-ology's portfolio of services to solve and support the growing needs of I-ology’s world-wide client base.Gil earned a Bachelor of Fine Arts degree with an emphasis in Graphic Design from the University of Arizona. He got his start at Hallmark Cards where he worked as a typographic artist. He later moved on to become a creative designer at Coldwell Banker Success Realty (CBSR) where as art director he handled design and production of the firm's numerous Web sites. He also oversaw the creation and branding of all print and online advertising, billboard design, and internal marketing materials. Lead by Gil, I-ology received the prestigious Phoenix ADDY Award from the American Advertising Federation for his outstanding work on I-ology's corporate Web site. This creative team is also a four-time Web Marketing Association Web Award winner. Gil is active in the community, and currently serves on the Board of Directors for Habitat for Humanity Central Arizona.