• Solid career in Marketing (Digital and Offline / B2B and B2C), with expertise in strategies for Communication, Sales, Branding, Products, Pricing, Events, Risk and Crisis Management, Advertising, Sponsorship Marketing, and Influence Marketing.• Extensive know-how in managing projects for startups, companies, and industries in sectors such as Consumer Goods, Services, Insurance, Retail, E-commerce, Food and Beverages, Financial Services, Construction Materials, Tools, Automotive, Civil Construction, Auto Parts, Energy, Fintechs, Edtechs, Entertainment, Fashion, Telecom, Health, Chemical, Technology, Petrochemical, Restaurants, Leisure, and NGOs.• Experience in serving B2B clients, including BOSCH, AMERICANAS, YOUSE (CAIXA SEGURADORA), PANCO, HOPI HARI, SUBMARINO, AMANCO, BRADESCO, ITAÚ, UNIMED, IPIRANGA, CEMIG, TELEFÔNICA, BANCO DO BRASIL, ALPHAVILLE, and UNICEF.• Strong understanding of Social and Digital Media platforms, such as Facebook, Instagram, LinkedIn, YouTube, and Google, with the ability to assess media purchasing strategies and digital KPIs, including CAC, ROAS, ROI, SEO, and SEM performance.• Expertise in Online and Offline Communication (Corporate, Digital, Internal, Visual, External, and Institutional), designing strategies for Content, Publications, Articles, Campaigns, Copywriting, and Social Media.• Solid knowledge of Branding and Rebranding, creating brand value and attributes, and building a recognized identity among employees, the press, and customers.• Performance consulting (Growth Hacking), managing traffic, analyzing metrics, KPIs, conversion, and investments while developing plans for demand generation, lead acquisition, and sales growth.• Background in Product Communication Management (Digital and Physical) across the entire lifecycle (End-to-End and Roadmap), mapping customer journeys to enhance user and client experiences (UX/CX).• Proficient in market studies (Consumer Market Insights) to understand customer behavior, consumer data, trends, innovation, and strategies for customer attraction, retention, and loyalty.• Experience with CRM tools, including Zendesk and Salesforce, developing customer relationship strategies to generate leads and track customer journeys.• Skilled in Crisis Management, Public Relations, Institutional Relations, and Media Advising to strengthen company values, purpose, representativeness, and visibility with the press, media, and clients.• Expertise in planning Marketing projects, including Influence Marketing, Sponsorships, Partnerships, and Events, contributing to impactful campaigns.
Listed skills include Strategy, Management Consulting, Strategic Planning, Business Strategy, and 25 others.
