Gimhan Sugathapala Email & Phone Number

Heading CLM & Digital Media/Performance Marketing at PickMeDriving customer growth and engagement through data-driven, strategic Customer Lifecycle Management and digital marketing initiatives.Key Responsibilities:Customer Lifecycle Management (CLM): Lead the complete CLM function, from strategic planning and journey development to execution, with a focus on customer acquisition, retention, and overall profitability.Cross-Functional Collaboration: Partner closely with Product, Marketing, Business Intelligence, and Business Operations teams to ensure seamless alignment and execution of CLM initiatives.Product Roadmap & Loyalty Programs: Define and manage the CLM product roadmap, collaborating with product teams to develop customer loyalty programs that drive engagement and retention.Digital & Performance Marketing: Drive digital marketing and performance marketing strategies to optimize reach and effectiveness, utilizing insights to fuel impactful campaigns.Data-Driven Insights: Measure, report, and analyze CLM metrics to make informed, data-backed decisions for continuous improvement and growth.Digital & Social Media Oversight: Lead digital and social media channels, strategically leveraging them to enhance CLM strategies and customer engagement.Budget Management: Own and manage CLM and Performance Marketing budgets across business verticals, focusing on maximizing ROI and resource optimization.Strategic Industry Partnerships: Network and build strategic partnerships to optimize digital marketing spend, ensuring value-driven outcomes for the business.

Overseeing Mobile Postpaid and Prepaid Churn Reduction Conducting in-depth analysis to identify churn triggers and develop data-backed initiatives to address them.Implement innovative growth hacking tactics across various channels like app, SMS, email, and push notifications to re-engage and retain at-risk customers.Leverage A/B testing and advanced analytics to measure the effectiveness of campaigns, refine strategies, and optimize ROI.Collaborate closely with marketing, product, and customer service teams to create seamless retention journeys.

Handled the Home Broadband and DTV portfolios, the overall goal was to was to maintain gross churn rates and drive reconnections. Main tasks included,Creation of offer grids in line with the business units,Execution of BTL campaigns via mutli-media channels including SMS, OBD, Sales force calling, and Promotions through the My Dialog APP. Conducting Campaign analytics and reporting, Understanding customer preferences through AB testing.Conducting research on customers journey and life cycle.

Colombo, Western, Sri Lanka

Handling the Campaign planning and execution of Prepaid Voice Portfolio of Dialog Axiata, over Rs. 1 Billion Revenue Monthly generating portfolio. Offer and Campaign optimization through improving channel execution, new segment targeting and Customer life cycle value managementRevenue reporting and Analytics of campaign performance to improve overall Campaign Net take up %Also handling the campaign execution's and reporting for Value added services, which includes products such as Horoscopes, bidding, lottery, news alerts and gaming services. Involved in budget forecasting for OBD calls and cost management procedures.

Sri Lanka

Handled Imitate products such as SOMA, Mey and Yammay. Responsible for authorization of purchase orders, booking forms and inventory management.Handled The Thurulie plant inventory management and purchase orders, as well as provided other value adding reports.Handled Air freight approvals in MAS intimates for all brands, including reporting.

Sri Lanka

Worked in Digital sales and social media Marketing. Part of the SMS promotions teams. As well as acted as a project coordinator for their Face Masks project in response to Covid, tasks included digital sales, production planning and logistics management.

Sri Lanka

Part of Revenue Analytics and customer life cycle management team. Responsibilities included reporting and campaign evaluation for Mobile Prepaids and Value added services.

Sri Lanka

Tele-phone Marketing of the Companies products, Inquiry Taking and Occasional Rate Negotiation with External shipping companies.

Master Of Business Administration - Mba, Business Administration And Management, General

Postgraduate Degree, Professional Marketing

Cooperate Digital Communications- Merit Pass Creating Entrepreneurial Change - Merit Pass. Global Marketing Decision (Case Study).

Postgraduate Degree

CIMA passed Finalist.

Bachelor Of Arts - Ba, International Business

Passed with First Class, with Completed Sandwich Placement

Gce Advance Levels, Business/Commerce, General, Advance Levels - 2A, 1A* (Business Studies, Accounting, Economics).

Activities and Societies: Member of first X rugby Team, B Squad In Swimming