Brand Scope: I played a pivotal role in defining and refining Cupshe brand identity, including brand books, brand marketing campaign.Merchandising Management: I was in charge of the selection and presentation of products in Cupshe catalog, including inventory management, pricing strategies, and product enhancement.Marketing Campaign: I orchestrated successful seasonal and event-based marketing campaigns, capitalizing on holidays, trends, and industry events to drive traffic and boost sales.Customer Retention: I implemented and managed customer loyalty programs, retention channels including EDM, SMS, APP Push.

In 2014, I leveraged Shein digital channels such as SEO, SEM, email marketing, and social media as marketing specialist. In 2015, I served as operation supervisor, which the driving force behind Shein promotion and customer retention.In 2016, My role was centered on a independent brand project - Romwe, I led as project manager to explore brand scope, merchandising, marketing strategy, customer retention tactics and more. I consistently achieved and exceeded key performance indicators (KPIs), related to revenue growth and profits of the project.