• Develop and execute comprehensive marketing strategies for electronic artist informal.• Manage CRM tool Laylo for fan engagement, streamlining artist's communication with growing fanbase • Create and maintain social content calendars to align with artist release schedule• Hands-on assistance with content creation, music video production, and cover art creation

• Direct marketing strategy across clients' social media, branding, & publicity• Lead highly successful social media campaigns, gaining one artist a 19x increase in followers and millions of views using viral content strategies and consistent brand development• Design artist logos, album artwork, and other promotional materials• Write pitches and press releases, securing coverage in outlets including LA Weekly and EDM.com• Manage tour and live show operations and coordination

• Coordinated the creation & distribution of press releases at all levels, including asset trafficking, writing, editing, proofreading, and scheduling• Secured & coordinated interviews, reviews, and other opportunities for artists, including a live TV interview on Las Vegas Now for Subtronics• Managed press interviews & check-in at events including Coachella, BeachLife Festival, and Kx5’s landmark show at Los Angeles Memorial Coliseum• Researched and organized a broad contact database including key figures in the media and music industry

• Wrote digital content for brands in the fashion space including social media bios, website copy, and product descriptions, maintaining a 5-star rating across all clients• Created or adhered to clients’ brand identities

• Executed daily marketing needs for artists including Party Favor, Riot, and Rawtek• Created and edited playlist artwork, tour and event flyers, and social media assets• Developed and updated artist websites using Squarespace • Created new email marketing templates using Hive• Planned out-of-home advertisements for Party Favor's upcoming shows• Updated artist one-sheets with latest statistics

• Generated a total of $100,000 in custom merchandise sales• Owned customer experience from initial contact and brand introduction through product design, purchase, and delivery• Provided design recommendations to customers and communicated finalized customer requests to design team• Recruited new sales representatives and helped them drive sales and build new customer relationships• Provided stellar personalized service to all customers

• Created vision boards and researched decor for upcoming events• Assisted with setup and takedown at live events• Provided live coverage of events and styled shoots via Instagram Stories• Assisted with social media post selection and writing copy• Used InDesign and Photoshop to design promotional materials

• Coordinated product shoots, sourced models, and styled product• Researched and organized lists of influencers for potential collaborations• Organized and categorized social media photos