Amazon Studios, Originals Marketing

Amazon Studios, Originals Marketing

Amazon Studios, Originals Marketing

Amazon Studios, Originals Marketing• Manage production and delivery of all creative marketing assets, including trailers, key art, OOH, digital, and social media for original series campaigns• Manage all project operations including timeline creation, creative asset development, and budget tracking• Work collaboratively with internal teams and external agencies to ensure all deliverables are created and delivered ontime and within budget• Proactively troubleshoot problems and communicate implications and possible solutions to all stakeholders• Establish project needs with both marketing and creative teams and ensure all priorities and deadlines arecommunicated effectively

•Create overarching brand marketing strategy and lead marketing operations for 30+ home entertainment film campaigns including digital, retail, media, and publicity activations; managing multiple projects simultaneously•Manage production of all creative assets including trailers, film clips, key art, packaging, and all print and digital deliverables; advising both internal creative teams and external creative agencies from creative briefing process through delivery•Develop data driven digital marketing strategy for each film release, including organic and paid media, influencer activations, and email campaigns•Work closely with sales and consumer insights team to identify market competition and GTM strategies •Partner with the commercial and cross functional teams to sell in the titles with key physical and digital retail accounts; establishing optimal retail programs and store placement•Manage project operations; developing budgets and ensuring feedback, approvals, and assets are delivered on time•Create and implement key digital deliverables such as social graphics, videos, websites, emails, and media spots. •Identify KPI’s pre-launch and conduct post analysis to measure ROI; utilizing results to drive future strategies

• Aid in concepting and developing digital marketing strategies for 20+ home entertainment and limited theatrical releases • Execute and manage all aspects of digital marketing campaigns, including creation of digital marketing deliverables, social media strategy, sweepstakes, and talent and influencer activations • Manage timelines including launch dates, asset delivery dates, editorial and media partner kick offs• Liaise with internal cross functional teams as well as media teams, creative agencies and editorial partners• Oversee all creation and implementation of social graphics, videos, emails, media banners, and landing pages• Ensure web analytics are accurately implemented and sites are submitted for legal and security reviews prior to launch• Execute self-serve ad buys on platforms such as AAP (Amazon Ad Platform), Facebook and Instagram• Compile and analyze social analytics to inform digital strategy• Provide post campaign analysis • Launched and managed the CRM initiative to increase consumer retention in the SPE email database

•Support digital marketing, consumer insights and media team with daily operations related to film/television promotion, market research, and media buys• Process all invoices and maintain up to date records of all media agency and creative vendor payments• Organize the details of events including weekly and quarterly vendor meetings, network upfront meetings, travel arrangements, corporate agendas and itineraries• Manage department purchases, direct vendor relations, and process monthly expense reports• Help execute digital marketing email campaigns to test click through rates and purchase habits among consumers• Work closely with Sony Pictures Store to advise on site builds; providing creative files and product information for ongoing campaigns