Gina F. Chen Email and Phone Number
Gina F. Chen work email
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Gina F. Chen personal email
As a Brand Leader, I bring a deep understanding of how audiences relate to and engage with stories. I excel in leveraging my unique breadth and depth of the media industry by leading cross-functional teams in developing and executing award-winning and effective integrated marketing campaigns. The value that I bring is in my ability to creatively engage fans and audiences by providing new experiences on a variety of platforms. I work strategically and cross-functionally with many kinds of teams and companies to create these experiences.I’ve been recognized as a change advocate, for navigating evolving and complex circumstances, solving problems, and delivering results. I gain team buy in using my exceptional communication and persuasion skills.I enjoy thinking strategically, acting tactically, and in providing practical solutions. I tap into key, subtle nuances and identify specificities that appeal to all kinds of audiences; I understand and respect distinctions in creative and technical processes that enrich collaborations. I use insights for advancing brand engagement.These are my core competencies: • Brand Development & Content Marketing • Collaboration & Relationship Management • Project Management & Organizational Change • Creative Storytelling • Data Analysis & Strategic ApplicationI am open to new Brand Leader roles and can be reached at ginachen512@gmail.com.
Peanuts Worldwide Llc
View- Website:
- peanuts.com
- Employees:
- 40
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Licensing Associate, Softlines | Accessories And HbaPeanuts Worldwide LlcNew York, Ny, Us
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Licensing Associate, Softlines | Accessories & HbaPeanuts Worldwide Llc Jul 2023 - PresentFor inquiries about licensing Peanuts in the Accessories or Health & Beauty categories, please email me directly: gina.chen@peanuts.com
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Part-Time Mba Student, Whitman School Of ManagementSyracuse University 2020 - PresentSyracuse, New York, Us -
Freelance ConsultantSelf-Employed Jan 2019 - PresentCa• Resolved marketing needs for clients by developing media strategies, executing paid advertising campaigns, writing copy for social and digital editorial platforms, conducting original research.• Operationalized change processes by organizing teams and information distribution, developing and sharing best practices, troubleshooting technological malfunctions, training 60+ managers.• Client highlights include WaitWhat, content startup; the 2020 Census; Cherish, a parenting startup. -
Brand Manager, Harpercollins ProductionsHarpercollins Publishers Mar 2021 - Aug 2022New York, New York, Us• Led rebranding and relaunch of “The Oregon Trail”, developing new style guide, refreshing audience engagement tactics, doubling social media followings on Instagram and Twitter.• Launched new mobile game, gaining recognition as most downloaded game of 2021 on Apple Arcade.• Spearheaded global launch of Pretzel and the Puppies on Apple TV+, managing cross-company and -functional teams for coordinated book, social, digital, and experiential campaign.• Supervised department operational transition, overseeing data migration, adapting work systems, developing updated collaboration and training tools, and documenting new procedures.• Managed brand development and consumer activity, creating and updating marketing and pitch materials, iterating new licensing products, and maintaining partner relationships. -
Manager, Brand Development & Editorial StrategyVox Media, Inc. Dec 2017 - Apr 2019Washington, Dc, Us• Grew YoY deal pipeline 250% by creating and growing revenue streams, rescuing new studio production business and managing Lifestyle Networks’ advertising sponsorships.• Launched original TV division by producing nonfiction and news programming, fulfilling production service agreements, originating editorial promotion guidelines, designing and steering cross-functional collaboration.• Optimized Editorial relationships and performance, coordinating deliverables and Operations with Revenue departments and evolving video and news packages utilizing audience analytics. -
Account & Project Manager, Hbo & Hbo NowMerkle Aug 2016 - Dec 2017Columbia, Md, Us• Transformed agency-network relationship by applying industry and organizational insights, engaging client executives in renewing AOR, and increasing annual media budgets 275%.• Restructured integrated media campaign workflows across business lines, including subscriber acquisition, viewer retention, programming tune in, brand and affiliate marketing, and home entertainment.• Grew headcount 40%, improved campaign performance by 30%, and multiplied number of campaigns managed by 700% by standardizing and scaling media planning and execution processes, coordinating across and multiple stakeholders (client, agency, technology, media & publisher partners).• Educated team and clients as account subject matter expert (SME) by developing custom entertainment industry and digital marketing curriculum, creating reference and utility documentation, and streamlining onboarding. -
Account ExecutiveGlow Digital Agency Oct 2014 - Jul 2016New York, New York, Us• Generated television awareness, viewership, and online engagement by shepherding award-winning integrated digital ad and social campaigns and custom interactive experiences.• Developed and executed projects by managing clients, vendors, in-office, and remote staff.• Increased weekly production capacity by 300%, by streamlining social content processes.• Curated and wrote weekly POVs on digital and social media innovations across industry verticals for client-facing newsletters. • Project types include: interactive digital experiences, digital media campaigns, social media, RFP responses, and awards submissions.• Clients included: Warner Media (Adult Swim, Cartoon Network, Cinemax, HBO, TBS, TNT), NBCUniversal (CNBC, Syfy, USA), A+E (History, Lifetime), and Disney (Disney XD, Hulu). -
Cartoon Network Consumer Marketing T3 TraineeTurner Broadcasting System Jul 2013 - Aug 2014Atlanta, Georgia, Us• Learned television marketing foundations by supporting network’s show and brand campaigns.• Operated off-platform advertising by coordinating creative and media placement agencies and managing, scheduling, and delivering promotional assets to OOH, cinema, and digital advertisers.• Directed employee scheduling for San Diego Comic-Con 2013, synchronizing +60 staff and talent.• Hired as participant of Turner's T3 Trainee Program, the development pipeline for early career individuals who have a driving desire to succeed in the media. -
Cartoon Network Marketing AssistantTurner Broadcasting System Jan 2013 - Jun 2013Atlanta, Georgia, Us• Managed VP and department schedule, travel, expenses and miscellaneous.• Designed presentations and streamline documents for network distribution.
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Cartoon Network Consumer Marketing InternTurner Broadcasting System Jun 2012 - Aug 2012Atlanta, Georgia, Us
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Legal InternSolvay Jun 2011 - Aug 2011Brussels, Be• Prepared executive summaries by translating and summarizing updates on patent registration, mining licensing, and ongoing commercial and litigation actions in France, China, and the United States.
Gina F. Chen Skills
Gina F. Chen Education Details
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Syracuse UniversityMaster Of Business Administration - Mba -
University Of MichiganCommunication Studies
Frequently Asked Questions about Gina F. Chen
What company does Gina F. Chen work for?
Gina F. Chen works for Peanuts Worldwide Llc
What is Gina F. Chen's role at the current company?
Gina F. Chen's current role is Licensing Associate, Softlines | Accessories and HBA.
What is Gina F. Chen's email address?
Gina F. Chen's email address is gi****@****ner.com
What schools did Gina F. Chen attend?
Gina F. Chen attended Syracuse University, University Of Michigan.
What are some of Gina F. Chen's interests?
Gina F. Chen has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Science And Technology, Human Rights, Arts And Culture.
What skills is Gina F. Chen known for?
Gina F. Chen has skills like Social Media, Customer Service, Research, Public Speaking, English, Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, Teamwork, Photoshop, Html.
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