Gina Heitz Email and Phone Number

As the Salesforce Enablement Leader, I adopted a comprehensive people and process approach to drive Lead to Cash strategic initiatives, integrating Salesforce, Spekit, and Oracle financial systems. I spearheaded the expansion of the Spekit Knowledge Management System, achieving over $1 million in ROI and scaling usage from 90 users across 2 teams to 700 users across 35 teams within just six months.• Program Manager for Salesforce / Oracle CPQ integration resulting in improved data accuracy and process simplification for sales users.• Led a team supporting over 1,400 Salesforce users, managing user support tickets, business process transformation, reporting, and change management.• Served as an expert consultant for Salesforce integrations with financial systems, enhancing customer and product data accuracy to improve invoice accuracy.• Contributed as a senior member of the weekly Lead to Cash enhancement committee, driving initiatives to optimize Salesforce functionality and enhance user experience.

Defined and recommended strategic, measurable solutions for business process improvement, lead prioritization, and design sessions for new functionalities within Lead to Cash systems. Spearheaded alignment between lead to cash technology platforms and business processes, identified gaps and opportunities for growth. Managed technology roadmap for prioritization by business stakeholders.• Successfully led business stakeholder boarding team through migration to Salesforce resulting in a 20% reduction in time to revenue.• Developed and managed a high-performing team, engaging with business units to execute key initiatives and optimize Lead to Cash processes. Provided subject matter expertise to guide stakeholders in leveraging technology solutions to achieve strategic objectives and enhance customer experience.

Managed the Order to Cash pillar of a global billing consolidation project working directly with the consulting development team and business stakeholders to ensure the functionality met the business needs. The program successfully launched and met the evolving needs of the business which allowed for multiple billing platforms across the organization to be decommissioned.• Fostered collaboration across cross-functional teams to drive project success and managed a fast-paced environment, promptly addressing issues and risks.• Identified and planned for business transformation impacts, prioritizing project objectives and providing regular status updates to executives and stakeholders.• Key team member who facilitated the transition of billing responsibilities to Costa Rica Shared Services Center, provided training support, and developed new business processes.• Conducted technology design reviews and contributed to the development of global business process flows, enhancing operational efficiency.• Created metrics reporting for finance and business leaders to improve visibility into contract/order volumes and project backlogs.

Managed accounts receivable functions, implementing procedural improvements that enhanced Days Sales Outstanding (DSO), increased internal efficiencies, and reduced bad-debt expense. Achieved a reduction in bad-debt expense from 0.89% to 0.49% of revenue, resulting in a $1.1 million positive impact on the bottom line. Decreased DSO by 10 days from January 2009 to January 2010, overseeing analysis of accounts receivable across 14 business units to identify improvement opportunities.• Key contributor to cross-functional project teams focused on Accounting Systems, Master Data Management, and North America Invoice Consolidation strategic initiative.• Provided internal reporting to sales teams and management, facilitating data-driven decision-making, and monitoring critical account exposures.• Managed a collections and cash applications team of 12 staff members, fostering communication with business unit management to address past-due accounts.• Implemented a company-wide escalation process for effective risk management and tracked performance metrics to support strategic decision-making.

Key Accomplishment: Successfully implemented standardized process and procedures for division focused on equipment installation and planning. Partnered with division directors to coordinate weekly project margin analysis.Managed and developed staff of 13 accountants/consultants.Managed month end close schedule for three lines of business. Reviewed results and variances with business unit directors and senior level managementPart of Integration/Transition team to Spherion Corporation. (Due Diligence, Audit, Training)Partnered with field personnel to ensure accuracy of information and adherence to policies.

Key Accomplishment: Analyzed system and accounting processes to implement best practice recommendations. Partnered with CFO and accounting staff to implement required internal controls.* Directed accounting reporting functions of international manufacturingcompany.* Developed financial reporting metrics.* Increased internal controls and intercompany transactional detail.* Managed AR by developing relationships with customers and by analyzingthe issues surrounding outstanding amounts which resulted in increased cash flow.

Key Accomplishment: Member of executive management team. Partnered with consulting firm to implement synchronous flow manufacturing processes and throughput accounting principles. Developed and communicated metrics to executive team and employees daily.* Managed accounting reporting functions of envelope manufacturing company.* Trained in synchronous flow manufacturing and throughput accountingprinciples. * Implemented and taught these principles throughout the organization.* Managed cash flow and treasury functions.* Responsible for monthly covenant reporting to bank personnel.

Key Accomplishment: Promoted; Controller during my tenure.* Managed accounting and HR responsibilities for tax-service company withoffices in five states. Payroll, Workers Compensation, Commissions, Employee Benefits* Prepared and analyzed financial statements, monthly management reportsand commissions.* Managed annual audit. Recognized for success in reducing cost of audit dueto outstanding preparation and documentation.