Henkaa is a Toronto Based Women’s Clothing company that specializes in convertible dresses forspecial occasions for over 10 years. Proudly manufacturing all clothing in Canada.► Lead brand marketing and customer journey strategies from awareness to lifetime repeat customer► Plan, direct and executive creative content campaigns including photo and video withplacements in top tier publications and magazines such as Weddingbells► Led the brand direction to be more inclusive through body positivity and diversity making Henkaa one of the first recognized diversity-forward fashion brands in Toronto► Implemented several experiential marketing programs including motivational speaker workshops, skill professional workshops, pop up shops and swatch sampling programs across the GTA► Created and executed the yearly sales, marketing and communication plan for the brand

CoreChair is an active sitting solution that helps make sitting healthy. Seven years in development, the chair launched in April 2015 and is slated to appear on CBC’s Dragon Den.► Responsible for all worldwide marketing initiatives to help establish CoreChair as the active sitting solution► Managed the eCommerce implementation and development of the CoreChair website using WordPress, Woocommerce, and Stripe► Manage social media profiles including Facebook, Twitter, Instagram and Youtube► Coordinated exhibiting at Live the Smart Way Expo selling five figures worth of chairs with hundreds of new email leads► Was the project lead looking after the official product launch party when the chair was announced to the market

Spirit of Math is Canada’s top math enrichment program for high performing students with 43 locations across North America.► Responsible for all North American marketing initiatives which led to the highest revenue and student enrollment growth of all time placing the company in PROFIT’s top 500 fastest growing companies for 2013.► Acted as the point of contact for all event and marketing projects liaising communication between necessary departments and stakeholders► Designed and developed all marketing materials including brochures, direct mail pieces, digital + print ads (including TTC advertisements), newsletters, mobile signs, stationery, promo products, trade show booths, and more►Responsible for managing six figure marketing budgets while presenting ROI results on a quarterly basis to C level executives and stakeholders► Managed media buying for print, online, tv and radio ►Created website content, newsletters, press releases and marketing materials as well as photography and videography ►Demonstrated successful press outreach by landing a free feature in the Globe & Mail and a segment on Kiss 92.5 in Toronto► Managed the company’s online presence including social media management of all major accounts (Facebook, Pinterest, Youtube, Twitter) ►Created the Marketing department’s policy & procedures documentation ► Developed and presented marketing & sales training to departments on a yearly basis

Solutions is a specialty retailer dedicated to providing Canadians with innovative organizational and storage products with 12 locations across Ontario. ► Responsible for implementing the marketing and ecommerce strategy for 12 regional stores carrying over 7000 products► Portfolio includes the creation, design, and writing of ● Print media (national flyers, receipt toppers, in store signage, newspaper ads, coupons), ● Online marketing (Web design, email newsletters), ● Online commerce (product descriptions, photography, banners), ● Trade show material (event flyers, flexi flags, booths) ● Internal training material (SOPs, product manuals, training slides, sales guides)► Harmonized the efforts between the buying department, operations, and the individual store general managers► Assisted in allocating a marketing budget of over seven figures to media buys, print production and online initiatives► Developed and presented training seminars to head office and store GM staff► Implemented the web expansion project growing webstore from 800 to 3000 products in approximately in 3 months► Developed relationships with vendors, media, key opinion leaders and industry stakeholders► Negotiated a UPS contract leading to faster deliveries and cost savings

World Trade Group (WTG) is a top tier corporate events & media company specialising in global summits & B2B marketing services.► Communicated the benefits of attending WTG’s worldwide conferences and trade shows to CEOs and top level executives ► Negotiated sponsorship packages ranging in price from $25k -$65k► Responsible for collecting market intelligence, sourcing and maintaining a lead database ► Lead management and follow up using Salesforce► Highest dollar re-booking rate for Mining America 2011 (a conference with sponsorships amounting to over $700 000+)

Sherwin-Williams is the nation's largest specialty retailer of paint, stains, coatings, wall coverings and sundry items. The company is dedicated to supporting the do-it-yourself consumer with exceptional products; resources to make confident color selections; and expert, personalized service that's focused on the do-it-yourselfer's unique project needs.