Gina Marcus Email & Phone Number

London, Gb

• Design and execute end-to-end custom primary research for Fortune 500 companies, providing insights into growth opportunities, customer sentiment, and advertising strategy• Conduct in-depth data analysis to evaluate ad performance, communicate the “why” behind results, and make actionable recommendations through presenting story-driven reports to stakeholders• Use insights to inform data-driven marketing strategies, leveraging consumer insights and performance metrics to optimize ad campaigns across various channels, including social media and digital platforms• Retain and grow revenue from new and existing client relationships across various industries, including healthcare, technology, automotive, quick service restaurants (QSR), and consumer packaged goods (CPG)

London, Gb

Led client communications across solutions, including creative, brand, and media, to support client engagements

London, Gb

Toronto, Ca

• Supported B2B and B2C companies in digital marketing, web/graphic design, and content creation• Wrote web and social media content for diverse industries ranging from financial services to fashion, utilizing compelling marketing strategies to portray the brands’ voices and resonate with target demographics

New York, 10004, Us

• Directed all phases of global product launch campaigns and pharmaceutical sales training for Pfizer, Johnson & Johnson, Bausch Health, Bayer Technology, Nestlé, Gerber, and Wyeth Nutrition, successfully managing multiple projects simultaneously• Promoted to Senior Analyst after growing Nestlé partnership, securing 3 years of contract renewals• Collaborated with Creative and Production teams to provide high-quality service and premium deliverables• Wrote and peer-reviewed copy against references, ensuring compliance with medical, legal, and regulatory (PRC) requirements• Drove A/B testing and creative iteration to optimize subject lines, improving open rate by 20%

New York, 10004, Us

Red Bank, New Jersey, Us

• Spearheaded a rebrand and website refresh: redesigned logo, wrote copy, designed webpages, and developed print & digital assets• Improved Google rating through a streamlined review submission process and increased social media impressions by 400%

Red Bank, New Jersey, Us

• Determined seasonal promotional offers informed by informal qualitative observations of consumer behavior knowledge of services• Designed and launched an engaging iOS and Google Play app and introduced a loyalty program• Developed creative strategy for paid social channels

Rochester, Ny, Us

• Recruited patients on research protocol to evaluate patient-reported outcomes, administered surveys, and digitized data for analysis

Rochester, Ny, Us

• Resource for onboarding new workshop leaders• Ambassador for DEI training

Rochester, Ny, Us

• Leveraged varied pedagogical approaches in recitations of 10–12 students • Recruited participants for a program designed to educate TAs on possible barriers in learning (e.g., learning disabilities, racial/gender biases)• Proctored and established grading metrics for exams

Rochester, Ny, Us

• Led a workshop of 10–12 students to reinforce what was taught in the lecture• Completed a semester-long research project on the relationship between students’ learning styles and problem-solving

Red Bank, New Jersey, Us

• Facilitated drug screenings for drug addiction patients• Called in prescriptions to pharmacies on behalf of the doctor• Managed billing and submitting insurance claims on behalf of patients• Managed payments/sale transactions and reported earnings at the end of each day• Pulled charts and requested the appropriate paperwork from clients

Bachelor Of Arts - Ba, Health, Behavior, And Society

High School