Gina Moore Email and Phone Number

Manage the Spin Master Preschool Portfolio including the #1 Preschool Property PAW Patrol.• Responsible for Financials, Product Development, Creative, Social Media, Licensee Partnerships, Trade Presentations, and Competitive Analysis.• Managed P&L and brand budget to maximize ROI.• Creative direction for Preschool Brands including Advertising Campaigns, Packaging and Social Media content.• Created successful Experiential Branded Nationwide Tour including Retail Events.• Established Preschool CRM for PAW Patrol.• Develop Social Media and Web strategies while driving Social Media channels including Instagram, YouTube, and Twitter.

Supervise multi-level marketing plans and new product development, campaign strategies, and creative for Global Retail Chains and International Distributors. Initiate, develop and nurture new leads to generate additional sales revenues and collaborate with International Sales Team to turnover leads and establish key relationships. •Developed merchandising planograms and promotional displays.•Created Private Label programs for International Retail Chains.•Executed Global Distribution Agreements and Licensee agreements for Distributors, Retailers and Brokers to ensure company growth.•Oversee regulatory documentation for expansion of beauty products worldwide.•New product development and cost analysis. •Served as company representative, liaison and central point of contact for providing vital information, managing sales and marketing.

Brand Management/Product Development: Diligently work with R&D in developing licensed and non-licensed consumer products from slots and rationale stage to final production. Responsibilities include: leading competitive analysis, developing product positioning, monitoring product development milestones.Marketing: Lead execution of all marketing efforts for Girls Toys and Electronic categories. Responsibilities include writing creative briefs, managing photo/commercial shoots and creation of sizzles and commercials, analyzing campaign results, maintaining communication with all agency partners.Retail & Tradeshow Presentations: Responsible for drafting and presenting pitch decks and fact sheets for sell-in at all major retail accounts (Target, Walmart, Toys R Us, etc.) and high profile industry trade shows.Research: Partner with outside research consultants to develop quantitative/qualitative surveys, attend focus groups, analyze results and partner with team to develop recommendations.Cross-Functional Management: Lead team meetings across all cross functional teams including packaging, R & D, retail services and marketing to ensure key deliverables are met, provide solutions and recommendations.

Responsible for managing licensed product categories including dolls, plush, role play and youth electronics on such brands/licensors as DIC/Strawberry Shortcake, Nickelodeon/ iCarly & H2O, Hallmark/Rainbow Brite. Develop marketing plans; oversee product development, growth strategies, analyzing competitive market, monitoring retail landscape and key account management, category maintenance and licensee relationship management, budgets and forecasting.