- Evaluated the business performance of key product lines to determine portfolio strategy, product line optimization to drive performance and sales growth, and generated creative, compelling, and succinct copy to support business objectives. Led new product development through market research, and regular collaboration with brand chemists.- Managed sales, advertising and marketing strategies based on analysis of consumer demand varying global regions both within internal and external cross-border ecommerce platforms Amazon US, YesStyle and Shopee.- Analyzed relevant data from each platform and planned montly sales calendars and promotional events. - Pitched and initiated a six-month brand ambassador project with seven unique influencers and delivered 36 different types of content contributing to +180% increase in brand profile visits.- Headed the establishment of the brand’s official social media accounts, overseeing all aspects from planning to editing, in addition to communication with influencers on a weekly basis to ensure deliverables are met.

-Executed all aspects of KOL marketing campaigns to create content across full production process, including concepting, casting, briefing, product gifting, producing and reviewing.-Collaborated with Global Commerce and Digital Strategy Labs to plan timely content and social media campaigns.-Managed monthly creator budget, including negotiating contract terms and payment with talent.-Tracked and measured the performance of all campaigns through utilizing Google Analytics to analyze customer behavior in comparison to social media engagement.-Drafted and published editorial content utilizing SEO optimization to promote traffic to Shopify.

- Proactively analyzed industry trends to publish articles, built media lists and drafted personalized pitches for editors.

• Lead 30+ students to unite the Pepperdine Korean community, and bring awareness to Korean culture on campus.

- Drafted and published SEO optimized editorial content for ecommerce website, Wishtrend.com.- Scripted and translated scripts of videos to be uploaded on their YouTube channel.

• Coordinated major KSA events, such as our annual Spring Members Retreat and Korean Culture Night, by working with outside vendors and various other Pepperdine organizations.• Oversaw and delineated duties of the executive board while acting as a support role for all.

- Created and managed the global Instagram account for Wishcompany's key brand, accumulating over 20k followers in the span of four months. Planned, created and edited all content in addition to executing outreach and monitoring of social media talent.- Planned and led migration to Shopify from Wordpress through launch of a new global brand site by working with developers, UX/UI designers, and other internal partners. Generated 700+ visitors per day within three months by establishing an online brand newsroom and published weekly editorial articles implementing SEO tactics to promote global brand awareness.

- Produced & scripted live Facebook broadcasts for key brand, Dear Klairs.- Pitched reporters and editors, and published press releases for increased US market exposure.

• Assisted the Event Coordinator at the Center for the Arts in preparing events, and facilitated communication between the office and thirdparty organizations.

• Oversaw all social media accounts belonging to KSA to make sure that they are utilized to fully promote KSA, engage the community, andcreate a running dialogue with the school.

• Presented ideas for upcoming KSA events based on input from the Freshman class. • Served as the liaison between the Freshman class and the KSA through participating in weekly meetings and working as a member of the KSA Executive Board through coordination of events.