Gina Pearson

Gina Pearson Email and Phone Number

Digital Transformation | Product Development | Omnichannel UX @ U.S. Securities and Exchange Commission
Gina Pearson's Location
Washington, District of Columbia, United States, United States
Gina Pearson's Contact Details
About Gina Pearson

Entrepreneurial, innovative, and versatile Presidential Rank Award winner with three decades of multi-faceted experience--across digital strategy, management, and operations; omnichannel communications and customer experience; service design; and agile-focused digital product design, development, and marketing--that has proved invaluable to the success of each organization with which I have been associated. Recognized expertise in:» Developing, launching, managing, and marketing information and data products and services that delight customers» Visioning, planning, and executing corporate digital, communications, and marketing strategies» Managing large-scale, enterprise-level digital operations and web application development programs» Applying user-centered design to define the product vision and deliver a compelling user experience» Making data more accessible, understandable, relevant, and responsive to human needs» Managing all customer touch points across an enterprise» Mapping digital and communications capabilities to strategic priorities» Serving as an executive champion for digital product development, transformation, and process innovation » Implementing comprehensive stakeholder, customer, and employee engagement programs» Leading organizational change, re-engineering operations, and improving processes» Getting to done

Gina Pearson's Current Company Details
U.S. Securities and Exchange Commission

U.S. Securities And Exchange Commission

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Digital Transformation | Product Development | Omnichannel UX
Gina Pearson Work Experience Details
  • U.S. Securities And Exchange Commission
    Senior Technology Advisor
    U.S. Securities And Exchange Commission Jul 2022 - Present
    Washington, District Of Columbia, United States
    Architecting a better user experience for the SEC’s legacy Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system—which companies use to submit an average of 3000/day mandatory filings with the agency and the public queries for information on these filings.» Co-led the information architecture, user experience (UX) design, and content development for a dashboard approach that introduces new user credentialing and access management processes for EDGAR. » Partnered with… Show more Architecting a better user experience for the SEC’s legacy Electronic Data Gathering, Analysis, and Retrieval (EDGAR) system—which companies use to submit an average of 3000/day mandatory filings with the agency and the public queries for information on these filings.» Co-led the information architecture, user experience (UX) design, and content development for a dashboard approach that introduces new user credentialing and access management processes for EDGAR. » Partnered with federal staff and EDGAR’s application development contractors to rapidly develop a comprehensive UX design style guide that now provides design standards for all efforts to improve the EDGAR system. Based on GSA’s U.S. Web Design System and research regarding the UX of current best-in-breed web applications that support filing government forms, the style guide was designed to optimize EDGAR’s usability. Show less
  • U.S. Securities And Exchange Commission
    Senior Technology Advisor
    U.S. Securities And Exchange Commission Jun 2019 - Sep 2021
    Washington D.C. Metro Area
    » Enhanced access to public financial disclosure data as part of the 3-person team that introduced the SEC's first-ever application programming interface (API). » Led the user-focused, research-based development and launch of EDGAR—Information for Filers, making information and guidance for filers easier to find, understand, and use. The result of a partnership I forged between the EDGAR Business Office, the Office of Public Affairs, and the Office of the Secretary, the new… Show more » Enhanced access to public financial disclosure data as part of the 3-person team that introduced the SEC's first-ever application programming interface (API). » Led the user-focused, research-based development and launch of EDGAR—Information for Filers, making information and guidance for filers easier to find, understand, and use. The result of a partnership I forged between the EDGAR Business Office, the Office of Public Affairs, and the Office of the Secretary, the new site:o Frontloads the most critical and highest-demand filer information and applications and highlights important EDGAR news and announcements; o Consolidates filer information, organizing information into more intuitive categories, and applying consistent navigation across this information;o Uses plain language and makes historically complex topics clearer and more accessible to all filers, especially those who might lack filing resources or expertise; o Introduces a new “How Do I” interface to serve as a central hub for all EDGAR end-user help documentation and as a knowledgebase that help desk agents tap when responding to customer inquiries—improving the agents’ efficiency and consistency of response. » Developed and implemented processes—along with accompanying SOPs and step-by-step technical guidance—for communicating with filers through integrated, coordinated digital channels on an on-going basis and during critical EDGAR system outages. Trained EBO staff and help desk agents to use the new communications channels and associated procedures. Show less
  • U.S. Energy Information Administration--The Federal Statistical Agency For Energy
    Assistant Administrator For Communications And Web Management
    U.S. Energy Information Administration--The Federal Statistical Agency For Energy Jun 2011 - Mar 2019
    Washington, Dc
    Led the digital transformation of EIA—a federal statistical agency—and implemented a comprehensive omnichannel strategy for delivering its cross-cutting and market-moving energy information and data. Focused the organization and secured critical investments in user-centered product development to more effectively and efficiently achieve the agency’s mission. Served on the agency's 6-member executive leadership team and its IT Review Board, directed over 50 federal employees and contractors, and… Show more Led the digital transformation of EIA—a federal statistical agency—and implemented a comprehensive omnichannel strategy for delivering its cross-cutting and market-moving energy information and data. Focused the organization and secured critical investments in user-centered product development to more effectively and efficiently achieve the agency’s mission. Served on the agency's 6-member executive leadership team and its IT Review Board, directed over 50 federal employees and contractors, and managed a multimillion-dollar budget. Selected responsibilities & accomplishments:» Directed the management, governance, development, operations, and content of the agency’s public website and employee intranet. Spearheaded a comprehensive redesign of EIA.gov—modernizing the agency’s corporate image and product line and increasing its visibility and responsiveness to customers. Averaging 2 million visits per month and serving over 200K html pages, 1,500 publications, and 550K email subscribers, the site earned a “very satisfied” or “satisfied” rating from 95% of 2017 customer survey respondents.» Stood up an award-winning web application development unit; introduced agile development processes, an innovative digital ecosystem of interlinked online query and mapping tools, and a robust open data/API program that now provides direct, automated access to more than 1.8 million time-series data. o Interactive data portals—Electricity, Coal, Oil Imports, International Energy Data, and U.S. States.o Interactive energy dashboards—the Southern California Daily Energy Report, the New England Dashboard and the Natural Gas Storage Dashboard.o Hourly Electric Grid Monitor, which provides nearly real-time demand data, plus analysis and visualizations of hourly, daily, and weekly electricity supply and demand for the U.S. electric grid.o U.S. Energy Mapping System containing more than 60 interactive layers of energy data and incorporating real-time feeds from NOAA and FEMA. Show less
  • U.S. Department Of Energy
    Director, National Energy Information Center
    U.S. Department Of Energy Apr 2006 - Jun 2011
    Washington, Dc
    Directed agency-wide strategy and operations for the agency's EIA.gov public website, print publications, media relations, communications and outreach initiatives, social media, and contact center.» Led improvements to EIA.gov’s information architecture, navigation, and taxonomy that enabled customers to self-serve to find needed information and data. This allowed the agency to phase out its legacy customer contact center and brick and mortar public reference library.»… Show more Directed agency-wide strategy and operations for the agency's EIA.gov public website, print publications, media relations, communications and outreach initiatives, social media, and contact center.» Led improvements to EIA.gov’s information architecture, navigation, and taxonomy that enabled customers to self-serve to find needed information and data. This allowed the agency to phase out its legacy customer contact center and brick and mortar public reference library.» Introduced a new program to gather, monitor, analyze, and distribute EIA’s diverse customer data—including web traffic, usability testing results, customer satisfaction survey results, customer inquiries, email subscribers, social media usage, search engine queries, contextual inquiry, interview and focus group results—and then partnered with internal stakeholders to use this information to drive product development and improvement. » Directed all media relations for EIA, an agency which receives daily news coverage. Responsible for up to 10,000 citations annually in news outlets as varied as the major metropolitan dailies, energy industry news and blogs, and the financial trade press, and guiding staff in responding to more than 1,600 news media inquiries/year. » Increased influence and reach by establishing a comprehensive social media presence (Twitter, Facebook, LinkedIn, Flickr and YouTube) and a radio news service to distribute audio releases of key agency data and information. To date EIA’s Twitter feed has the largest subscriber base of all the federal statistical agencies.» Stood up a new production unit to develop a steady stream of video, multimedia, and eLearning products to more effectively reach and engage the agency’s internal and external audiences.» Spearheaded planning for and execution of the annual EIA Energy Conference of over 1,000 U.S. and international attendees. Show less
  • Usda'S Economic Research Service
    Agency Web Manager
    Usda'S Economic Research Service Jul 2002 - Mar 2006
    Washington, Dc
    Directed agency-wide digital strategy and operations for the federal statistical agency for agriculture, including the InsidERS employee intranet, a suite of extranet workspaces, and the agency's public website—with over 200 data products, 1,500 publications and 90 major briefing rooms. Managed a core team of 10 key staff and multiple contractors. Reported to the agency’s Chief Information Officer. » Planned and executed a long-term culture-change strategy to develop and foster… Show more Directed agency-wide digital strategy and operations for the federal statistical agency for agriculture, including the InsidERS employee intranet, a suite of extranet workspaces, and the agency's public website—with over 200 data products, 1,500 publications and 90 major briefing rooms. Managed a core team of 10 key staff and multiple contractors. Reported to the agency’s Chief Information Officer. » Planned and executed a long-term culture-change strategy to develop and foster employee behaviors leading to better intra-agency collaboration and repeatable best practices in product and service development. o Institutionalized user personas, wire-framing, product prototyping, heuristic analysis, card sorting, contextual inquiry, customer surveying, and usability testing as integral parts of the agency’s web design and development process. o Established a new Design Lab to provide a tangible and physical home for ERS product development, testing, and evaluation. o Developed and administered a comprehensive user-centered-design training curriculum to build in-house capacity and extend expertise. o Established myself as one of the federal government’s leading proponents of user-centered design. » Asked by the USDA CIO to lead the requirements gathering effort and vendor selection process for a USDA-wide web content management system; once implemented, the state-of-the-art, common platform saved USDA and taxpayers several million dollars annually.» Led efforts that yielded an American Customer Satisfaction Index (ACSI) score making ers.usda.gov one of the highest-ranking federal websites, exceeding scores of top commercial sites such as MSN and CNN.» Advised the Office of Management and Budget (OMB) Interagency Committee on Government Information on web design and development policies and best practices that went on to guide all federal websites. Show less
  • Advanced Technology Systems
    Senior Technology Consultant
    Advanced Technology Systems Mar 2000 - Jun 2002
    Washington D.C. Metro Area
    Acquired by the Federal Services Acquisition Corporation in 2006, ATS was a privately-owned company with over $105M in revenue and 600 employees, offering systems integration, applications development, IT infrastructure management and IT consulting services to federal government agencies. Reported to the Group Manager.» Led the re-engineering, redesign, and re-architecture of the Department of Labor’s dol.gov public website and then applied standard brand, navigational elements, and… Show more Acquired by the Federal Services Acquisition Corporation in 2006, ATS was a privately-owned company with over $105M in revenue and 600 employees, offering systems integration, applications development, IT infrastructure management and IT consulting services to federal government agencies. Reported to the Group Manager.» Led the re-engineering, redesign, and re-architecture of the Department of Labor’s dol.gov public website and then applied standard brand, navigational elements, and cross-functionality across all 27 Department sites such as osha.gov and bls.gov. This highly visible and complex project involved leading extensive negotiations with senior officials at agencies throughout the Department on behalf of the Secretary of Labor. Established common site branding (look and feel), navigational elements, and cross-functionality across all DOL public websites. o Chaired DOL’s intra-agency Redesign Subcommittee and its working groups; providing expert consultation to DOL agencies throughout the agency conversion process. o Spearheaded the development of agency-wide website design standards and requirements documentation. o Determined and directed agency-wide training.» Served as project manager to develop and launch workers.gov, connecting American workers and their families to available federal, state, and local government information and services. The site earned the prestigious Hammer Award from former Vice President Al Gore. » Developed and implemented the information architecture and content strategy for the launch of the disAbility.gov interagency portal. Show less
  • American Federation Of Government Employees (Afge) Local 2607
    Vice President
    American Federation Of Government Employees (Afge) Local 2607 Nov 1998 - Feb 2000
    Washington, Dc
    Represented the employees of Federal Student Aid, an agency within the U.S Department of Education’s and the federal government’s first performance-based organization. Conducted research, developed positions, and represented employee interests regarding agency restructuring, computer systems modernization and integration, performance measurement, change management, alternative compensation system development, training and professional development, and internal (employee) communications. Served… Show more Represented the employees of Federal Student Aid, an agency within the U.S Department of Education’s and the federal government’s first performance-based organization. Conducted research, developed positions, and represented employee interests regarding agency restructuring, computer systems modernization and integration, performance measurement, change management, alternative compensation system development, training and professional development, and internal (employee) communications. Served as a member of the Local’s Executive Board and helped determine the Local's overall priorities and strategy. Show less
  • Office Of Student Financial Assistance Programs, U.S. Department Of Education
    Management Analyst
    Office Of Student Financial Assistance Programs, U.S. Department Of Education Sep 1995 - Feb 2000
    Washington D.C. Metro Area
    » Education Department representative to the Access America for Students Task Force, a federal interagency group initiated by former Vice President Gore and charged with improving online government services for postsecondary students. Managed the Access America for Students initiative’s overall external communications and marketing efforts. » Project lead of an 8-member interagency team for the launch of the students.gov interagency web portal. The site received a Hammer Award and… Show more » Education Department representative to the Access America for Students Task Force, a federal interagency group initiated by former Vice President Gore and charged with improving online government services for postsecondary students. Managed the Access America for Students initiative’s overall external communications and marketing efforts. » Project lead of an 8-member interagency team for the launch of the students.gov interagency web portal. The site received a Hammer Award and was recognized by the General Services Administration as a leading example of online federal interagency integrated services delivery.» Project lead for studentjobs.gov, a joint Education Department/Office of Personnel Management project to develop an online federal, state and local government internship center that provides government agencies a seamless, integrated electronic process for recruiting prospective intern candidates.» Communications lead for the Education Department’s Student Financial Assistance Reengineering Task Force (Project EASI). Accomplishments included helping establish the initiative’s Internet presence through easi.ed.gov and the EASI-Info electronic newsletter. Received a special award from U.S. Secretary of Education Richard Riley for contributions toward furthering the Project EASI vision. » Member of the Education Department’s Direct Student Loan Program’s communications and strategy group. Monitored rapidly developing events in Congress regarding federal student financial aid; performed research, analyzed and interpreted program data for use in defending agency legislative positions; and recommended the best approach for presenting this information to target stakeholders. Principal author of the program’s successful finalist application for the Harvard Kennedy School’s 1996 Innovations in American Government Award. Show less
  • National Association Of Graduate-Professional Students (Nagps)
    Various Positions
    National Association Of Graduate-Professional Students (Nagps) Mar 1992 - Aug 1995
    Washington, District Of Columbia, United States
    » Served as the National Education Policy Advisor and Legislative and Employment Concerns Coordinator for National Association of Graduate-Professional Students (NAGPS), an association representing the interests and concerns of more than one million graduate and professional-degree students at more than 140 campuses nationwide.» Advocated positions on public policy to internal and external audiences, as well as to the national and higher education media.» Monitored and analyzed federal… Show more » Served as the National Education Policy Advisor and Legislative and Employment Concerns Coordinator for National Association of Graduate-Professional Students (NAGPS), an association representing the interests and concerns of more than one million graduate and professional-degree students at more than 140 campuses nationwide.» Advocated positions on public policy to internal and external audiences, as well as to the national and higher education media.» Monitored and analyzed federal legislation in the areas of higher education funding, health care reform, and student-related tax and employment issues. Closely followed the annual federal budget and appropriations process and coordinated lobbying efforts regarding federal education funding with other education associations and coalitions. » Spearheaded the development of a national grassroots information and action network via the internet. The internet-based campaign I helped launch in response to the Republican plan to cut student aid was instrumental in the passage of an FY96 Senate Budget Resolution amendment to restore $9.4 billion to the federal student loan programs. Show less

Gina Pearson Skills

Government Project Management Policy Strategy Program Management Leadership Analysis Management Information Architecture Policy Analysis Federal Government Public Policy Web Analytics Research Media Relations Stakeholder Management Business Analysis Change Management Pmp Strategic Planning Analytical Skills

Gina Pearson Education Details

Frequently Asked Questions about Gina Pearson

What company does Gina Pearson work for?

Gina Pearson works for U.s. Securities And Exchange Commission

What is Gina Pearson's role at the current company?

Gina Pearson's current role is Digital Transformation | Product Development | Omnichannel UX.

What is Gina Pearson's email address?

Gina Pearson's email address is gg****@****ail.com

What is Gina Pearson's direct phone number?

Gina Pearson's direct phone number is +120258*****

What schools did Gina Pearson attend?

Gina Pearson attended American University, Long Island University, University Of Maryland, Munich Campus.

What are some of Gina Pearson's interests?

Gina Pearson has interest in Science And Technology, Stakeholder/employee Engagement, Product Development.

What skills is Gina Pearson known for?

Gina Pearson has skills like Government, Project Management, Policy, Strategy, Program Management, Leadership, Analysis, Management, Information Architecture, Policy Analysis, Federal Government, Public Policy.

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